New Car Advertisment

**Ron Duke** · 07 June 2007, 04:53 PM

I closed in the borders so that I could make the rest of the image larger for closer viewing.

ron

**Ron Duke** · 07 June 2007, 05:03 PM

I used a transparency on a sepia type color to enable the tired, old look of a magazine or newspaper ad. The colors I use in the car itself are actual colors for that year and model, taken from a color chart.

Here's another example.

ron

**Ron Duke** · 07 June 2007, 05:09 PM

This is a drawing of my Grandfather's car as he had ordered it back in '54. The color was called India Ivory and the panel insert was Regatta Metallic Blue.

ron

**MEB** · 07 June 2007, 05:29 PM

Thank you for posting those Ron.
Regarding the font, as i said i was unsure about the style and type of fonts used at that time in auto adverts because i really don´t know, and i was refering mainly to the body text. The first type that comes to my mind was a serif font but seems that´s not always the case. Sorry if i sounded to picky.
That wasn´t my intention.

Miguel

**parahandy** · 07 June 2007, 05:57 PM

Yes Ron, these are much nicer. how about a tut please on how you achieve your chrome effect.
Norman

**a4hire** · 07 June 2007, 06:06 PM

Great looking cars and ads Ron. And if you have time for the Chrome tut that would be great too!

**Ron Duke** · 07 June 2007, 06:18 PM

Thanks Miguel, Norman and Bruce.

How about a Xara file that you can disect? Just threw this together real quick so you'll want to put more time and effort into yours.

ron

**sallybode** · 07 June 2007, 08:31 PM

Your car ad is really good, a note on the text, the most popular font from the fifties was Futura for gothic text, also Balloon lettering was popular and a font called Airstream.

The chrome is great.

**parahandy** · 07 June 2007, 08:44 PM

Thank you Ron that will give me something to think about.
.Norman

**Ron Duke** · 07 June 2007, 08:46 PM

Originally Posted by sallybode

Your car ad is really good, a note on the text, the most popular font from the fifties was Futura for gothic text, also Balloon lettering was popular and a font called Airstream.

The chrome is great.

The website's picture is very small, but if you look close enough you can see the basic font used in this original ad placed in 1954. Beacause of the size of the picture I couldn't definitely identify the actual font, but I think the one I chose is pretty close.
http://www.adclassix.com/ads/54chevroletbelair.htm

If you go to this website you'll see quite a wide range of fonts used back in the day: http://www.adclassix.com/caradsindex.htm

I didn't want to copy any single ad, so I did make it my own.