Designing a logo

**ankhor** · 10 October 2006, 04:14 PM

Originally Posted by Availor

Ankhor it says "cat"

Yep and big frank was right it said catad, It wasn`t for the request
justfun.

**ankhor** · 10 October 2006, 04:17 PM

Originally Posted by WolfMoonHP

Ankhor...
I am a total font junkie...but I haven't seen the one you used in your CAT logo. Beautiful, by the way.

It's "ethnocentric" and as far as I know it came with Xtreme.
Okay i played with it a bit, but anyone can do it.

**ankhor** · 10 October 2006, 04:19 PM

Originally Posted by Big Frank

No, it actually says CATAD.

Great logo as long as your customers are avid word puzzlers or, better, psychic

Why? You saw catad, so they name their company catad.
I work the other way round.

And a boating company would be great.
But the more you react like this the more I know you are jeaulous.

**ankhor** · 10 October 2006, 04:20 PM

Originally Posted by Big Frank

I thought I'd see what the world's greatest designers had come up with with regard to this ACT logo. Be prepared to be wholly underwhelmed:

http://images.google.co.uk/images?q=act+logo

Okay now i know mine weren't that bad

**Big Frank** · 10 October 2006, 04:42 PM

Originally Posted by pauland

BF you gave us some great resources for design and logos earlier in the thread. What would you say is the best book/resource for learning logo design (if you haven't given it to us already)?

Logo design is no different from any other design. Anybody can design a logo. It's easy. All you need to know is how to communicate. Learning to draw is the least of your problems.

I don't think there is a 'best' resource for anything, especially on the web which is an evolving medium. But here's one of my favourites:

Do you travel? Before you start a trip, you have to know one essential:

Where you're going.

The first step of a project is to ask, What do I want to achieve with this work? Not what you want it to look like, but what you want to achieve communication-wise.

"We want to show how cool our new product is" is not a statement of purpose.

I snipped this from the editorial of my latest "Before and After" magazine ( http://www.bamagazine.com). I subscribe to the magazine and get their monthly PDF updates. I like it because it's simple yet insightful. It helps you focus on why you're doing a design, who you're doing it for, not how to do it, and that is where most people get defeated. The Why should always come before the How. In this thread the Why has been completely forgotten in favour of the How in spite of some people's protestations to the contrary. Xara Xtreme and its plethora of tools will never design a logo for you. In fact it is clear that half of the time it can actually get in the way. Just because you can does not mean you should.

"The wrong start will mire you in a complex, tangled project that will rarely come out right", John McWade, BAMagazine.

**Availor** · 10 October 2006, 04:48 PM

ankhor, you'll be amazed to find out some things you thought were made by professionals are not that complicated, and you can overcome them in no-time. I've recently learned that "public relation companies" usualy just hire kids that will sit on a phone and nag the journalists to write an article about you. So no need paying those companies... grab a phone, take a phone book... and start calling all the reporters. Eventualy one of them will make a commercial article about your place.

**ankhor** · 10 October 2006, 04:57 PM

Originally Posted by Availor

ankhor, you'll be amazed to find out some things you thought were made by professionals are not that complicated, and you can overcome them in no-time. I've recently learned that "public relation companies" usualy just hire kids that will sit on a phone and nag the journalists to write an article about you. So no need paying those companies... grab a phone, take a phone book... and start calling all the reporters. Eventualy one of them will make a commercial article about your place.

Well, some logo`s amaze me really, in their simplicity but effectiveness.
The ones I saw in the URL were just , I don`t have a word for it.

**Big Frank** · 10 October 2006, 05:09 PM

Originally Posted by ankhor

Well, some logo`s amaze me really, in their simplicity but effectiveness.
The ones I saw in the URL were just , I don`t have a word for it.

Let me help you out here: Crap.

**Availor** · 10 October 2006, 05:24 PM

Hahahahaha the uncensored Big Frank... oh dear you got the attitude LOL

**WolfMoonHP** · 10 October 2006, 05:29 PM

Big Frank...After checking the Google search you suggested, I found what may be the perfect logo. It is simple, yet conveys exactly what the site is all about: