Hetzel is the name of a production company.They are currently producing all kinds of television shows for children and adults.They want the word entertainment in the logo. This is a VERY ROUGH first draft that I am going to polish and pitch in the next two weeks.
While I was staring at the letters in the name I kept seeing a ship in the negative space
between the letters T and Z. So, I came up with what you see now in a few minutes.
I love the concept of a ship as it is a symbol of adventure and integrity,
which is true to who Mr. Hetzel is. It can also be used with all sorts of riding the wave type of slogans to boot.
Now, here is where it gets interesting...
I was thinking, wouldn't it be cool if it had some kind of history behind it? It was a shot in the dark.
I ran a google search and Ahoy Matey! there just happened to be an old civil war ship called the HETZEL that was never sunk! (see attached pic) Can you believe it! That gives the logo more depth (no pun intended) I'll post the completed logo and results of the pitch the week after next.
Bookmarks