Re: CorelDraw X3
The process that is changing it isn't going to change one thing, that Americans are damn cheap. They want value. And whether a design is done by someone who knows how to make the most out of color or by your everyday graphic artist with the most rank program around, O.K. Microsoft Word, everyone is on an even footing, at least they should be---there will be no spot color and Pantone will curl up its toes and expire. And no one will do Thermography anymore. No automotive shops doing that, I can see that. All full color cards done in Word with reversals in Times New Roman. I suppose in this Brave New World, your average Joe Blow can understand just why you don't use a 6pt Roman face because it fills in even on an offset press because of paper being porous in a reversal. And they will just be happy clams over it. Wrong, the printer will eat it again. It doesn't sound profitable yet to me.
There are lots of reasons why printers in the U.S. can't afford to upgrade as you'd like them to, the main reason is that the customer is always right and even when you print it the way they asked, if they have an error in it and or they proofed it and there is still and error in it, it is always your fault. And then if it is not they go to the next printer, that is the fear. Or that they have racked up such a big bill that if you can't get them to pay, so they just go to the next printer. This only happens with 25-30% of the customers and with that kind of on-going loss, most small printers have older equipment.
And of course the silk screen industry will follow suit and all people who know how to do logos will be out of work because the ignorant with their 72 dpi images will have taken over and can't figure out how come their silk screening is looking bad. But maybe I won't be here, too disgusted to give out anymore advice.
Fabulous new world. When people think of Staples and Kinkos as a place to do their printing, they don't know anything about the print industry and quite frankly, college students turned out with nothing but a steady diet of Adobe programs will push that forward, not knowing how to do any color separatation at all, that is what will change the industry, ignorance. You should see the stuff we get from the graphics department at the college. They think Photoshop does great type. Actually if they knew how to make their .pdf, leave the layers and make the whole publication black and keep their vector type, no they are sure that the printer can handle their color separation. Don't separate Photoshop if you want vector type. Use a coloring layer above it and get rid of it before making your .pdf, then you have vector type. You'd think the college would know this.
Jens, I am just stupid.
And the ignorant will inherit the earth.
But the most people are used to the print industry now aren't going to recommned this change. Not because they don't think mom and pop designs are horrid which they are more than not and offset four color could keep them working, it is because you just don't go and buy a new printing press every day, and the press usually means a new pressman and they make a ton more than graphic artists. But if the graphic artist doesn't do their job right, well the output isn't going to be acceptible. Somehow the steady stream of guest workers entering Southern California are all qualified pressman, so of course this won't up anyone's prices. Understanding that you have to charge more to pay for that expense and the on going nonsense that the printer puts up with, this is the reason we are up to our ears in four color work, only on job runs of 1,000 pieces does it make sense and the alternative is now color copies, and they can run off of Publisher and anything else RGB but they don't take PrintShop files, gee whiz! You have to go to a pricey trade school to learn to run a press and they deserve their wages. I don't get my hand cut off by my computer if I move the wrong way. I don't wear my wedding ring on
as a necklace to keep my hands out of the press.
We do send work out for gangruns and there are people out there, printers printers doing work for less because they do it in quantity. And they get by with hiring people who can't figure out too much, you better get them just what they need because if you don't the work will not come out right. Gee, I still have a job correcting other people's work. Do that at least an hour or two on a daily basis. Even four color work done in Illusrator, did you know that some people don't know that a U.S. business card is 2" x 3.5" ? You tell them 1/16" bleed. You get all kinds of bleed.
Perhaps the Europeans are dealing with smarter people but judging from the headlines, the new influx of people into Europe, there again, the ignorant taking over.
There are also the people who are sick of the design work of Kinko's then defraud the printer of design time taking a design that they did not pay for and printing it even though it is not top quality on their own desktop printer.
But judging from when I tell people how to do their own work when it is submitted, we still end up eating it, even when the results are bad and it is not our fault. They don't understand resolution unless it is a New Year's one to get better value at the printer.
Ignorance is bliss or so I've been told. And my next top flight job will be at 7 -11 because I truly don't know anthing. Of course, I can do CAD so I will find more gainful employment. I don't think builders and the industry really want someone making parts who cannot be precise.
Every day's a new day, "draw" on what you've learned.
Sally M. Bode
Re: CorelDraw X3
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