New Logo

[stlewis]

I must really settle now! The attached is my shortlist; I am really grateful for everyones comments - it has been interesting to see the debate.

Some broad principles of logo design that I have collected... Please disagree or add to them!

1. Don't use just initials; but you can if you include a business description eg 'TLA Consultancy'.
2. Ideally use a single font; you can use mixes of normal, bold, italic, size, colour etc
3. If you want two fonts, make them strongly contrasting
4. On colour, remember the printing implications; one colour is cheapest, full colour costs the most (and loses impact)
5. On size; remember that the logo may be used very small or at low resolution so keep the design simple and bold
6. Integration; try to link the elements of the design. Wrap the words round a graphic, place them on top, inside, or stretch parts of the text to link them...
7. Graphics should have positive associations, convey a good mood etc
8. Avoid obvious use of clipart
9. Some people hate graphic elements, but they can contribute to uniqueness
10. Beware of clutter, of over-filling the space; leave air in the logo
11. Rather than doing endless close variations of one or two basic designs, aim for 6-8 totally different ideas; then try evolving the best one or two.

www.bricksandbrass.co.uk

[Sean]

Sorry to butt in at what is probably the final hour, but do you have to use those colours? And is the Owl really necessary?

Can I have a go?

Sean

[stlewis]

Of course you can have a go!

The owl is not necessary. The colours are dark red (because it always has been) and a yellow because my business coach recommends either blue and yellow or burgundy and yellow as they portray reliability, trust etc. So it ought to include some kind of yellow.

www.bricksandbrass.co.uk

[beatz]

Ok,

here are some rough layout suggestions:

http://flyservers.registerfly.com/me...rel/index.html

Note that as i'm dumb as can be i missed there are 2 "l" in "tyrrell" - but then again look at it as a watermark http://www.talkgraphics.com/images/smilies/biggrin.gif

If you like a design, let me know and i will do a workover with the second "l" included http://www.talkgraphics.com/images/smilies/smile.gif

Of course anything like colors, elements etc. can be replaced, combined or added as you wish.

Thanks,

Frank

P.S. As i'm doing this for a living, i'd rather prefer me finishing the logo (with your instructions in mind of course) so i can include it in my portfolio and keep the copyright/credits - all just in case you like my ideas at all anyway. http://www.talkgraphics.com/images/smilies/smile.gif

[This message was edited by beatz on October 14, 2003 at 07:43.]

[Sean]

Here's a few variations on a simple idea. The wavy line mimics that style of brackett to emphasize the 'association' of T and L

http://seanf.bei.t-online.de/tlasheet.gif

Couldn't squeeze an owl in I'm afraid.

Sean

[stlewis]

Frank:

I like these, but I can't have 'design' as a dominant element; I do some consultancy, some web design/graphics, and anything else someone will pay me for!

Thanks for your ideas. I need to finish my own design for the same reasons, but promise I won't run close to your ideas - to preserve your copyright.


Sean

Yes, these are nice and simple, but they don't grab me, I'm afraid. Thanks for your efforts too...

www.bricksandbrass.co.uk

[beatz]

What a pity - just when i finished some additional suggestions:

http://flyservers.registerfly.com/me...el/index2.html

Maybe you like #23-26; they're without the "design" word.

Thanks,

Frank

[beatz]

Updated with #31 & 32:

http://flyservers.registerfly.com/me...el/index2.html

[beatz]

Third and last round (at least for today) of revisions with #33-#42:

http://flyservers.registerfly.com/me...el/index3.html

and

http://flyservers.registerfly.com/me...l/index3b.html

index3b is the same like index3 but with additional lines above the "associates".

See, i'm a logo maniac http://www.talkgraphics.com/images/smilies/biggrin.gif

[This message was edited by beatz on October 14, 2003 at 10:01.]

[stlewis]

Frank

What a lot of variations!

I like the punch with the DESIGN element but as I said, I need the flexibility...

But no more prevaricating... SO the winner is Set 8/D

This has a single font, a discrete owl, doesn't trap me into 'Design', and gives me a motif and texture to use on the website. (The grid effect was simply done with Arrange/Slice.)

THANKS to all for your ideas. Hopefully you have got new samples to float at your own clients.

www.bricksandbrass.co.uk