New Logo

[stlewis]

Thanks to all your support over the past few years I am now frustrated with the logo I use for my own business.

I would greatly appreciate your comments on the attached. Version A is the current one. There is no real visual tie between the logo and the company, it excludes the option of sub-brands as in B2, it does not describe the business (other than owl-wise-wisdom which was the original idea). And my business coach urges a yellow/gold/orange colour as it is associated with respect etc.

Thanks

www.bricksandbrass.co.uk

[stlewis]

Thanks to all your support over the past few years I am now frustrated with the logo I use for my own business.

I would greatly appreciate your comments on the attached. Version A is the current one. There is no real visual tie between the logo and the company, it excludes the option of sub-brands as in B2, it does not describe the business (other than owl-wise-wisdom which was the original idea). And my business coach urges a yellow/gold/orange colour as it is associated with respect etc.

Thanks

www.bricksandbrass.co.uk

[gwpriester]

The owl does not seem to know where to perch.

Is there some way you can integrate the owl with the D in Design. That is, have the owl perching on the D and become part of the design.

I like the simplified version of the owl better.

My other suggestion is to look at placing the owl between the two words e.g. TLA |owl|Design.

The owl needs to be achored to something. At present he is too flighty http://www.talkgraphics.com/images/smilies/biggrin.gif

Gary

Gary Priester

Moderator Person


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www.gwpriester.com </a>


<a href="http://www.xaraxone.com">
The Xara Xone </a>

[Toby]

I agree wuith Gary - could the view of the owl be changed?

How about viewing the owl face on with its wings open, as if in mid-flight? Then the wingspan could become an "underline" or a "hat" (are there proper words for this?) for the text. Perhaps the owl's head could even poke up through the middle of the two words, like GP suggetsed.

I think the whole owl image is best served as a bird, rather than an icon - flight suggests elevation, elation, success - the owl, obviously, and as you said, wisdom. But I feel that an owl sitting there like that can look a little contrived (no offence meant by this) - and I would associate that image with something a little more studious, but not in a good way.

Or...

I thought the owl could perch on top of the T - maybe give it some talons with which to grip onto its seat?

Hope I haven't spoken out of place.

Tobyboy.

[stlewis]

I'll work on your ideas today.

"Hope I haven't spoken out of place." - certainly not; that's why I post here. I work on my own and having a source of frank and helpful comments and advice is invaluable.

www.bricksandbrass.co.uk

[stlewis]

I think my vote here is for the bottom one - F.

www.bricksandbrass.co.uk

[Mickie]

Simon, have you tried putting the owl behind the D with it's head hanging over the front?

Mickie

[Toby]

I prefer the owl in C and D - what if the owl came at the beginning of the logo, and seemd to me the momentum behinf the italicised font?

Just a thought...

Tobyboy.

[stratocast]

Here's my rough suggestion for your logo...

I personally try to steer clear of "exotic" typefaces when designing corporate stuff and I often find that simple black text plus a single colour ends up giving the maximum impact.

I have (very) quickly stylized your owl to make it more "designerish", but it could use a bit more work.

Anyhow, if nothing else, it may give you some more ideas. http://www.talkgraphics.com/images/smilies/smile.gif

-- stratocast

[stlewis]

I wil ltry moving the owl to the start; it would make sense with the italic font - pushing it.

And I like stratocast's ideas. I will stick with the red but have another look at fonts. The simplified owl looks good too.

Sometimes I wish XaraX was slow - it would force one to play with a smaller number of options!

www.bricksandbrass.co.uk