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I suppose the first one is yours, Cloud?

a web site is a functional thing.. full stop; and that is what the landing page should be

No! it can be.

It can also be frivolus, informative, entertaining or best of all informative and...

I think one man's "interesting effects" = another man's "annoying effects". It's easy to overdo it.

I think Cloud has it right here for the demographic.

why do sites always presume they are the sole focus of what the visitor is doing

In this case I think the target demographic is those young guys with money to burn on pimping up their cars,...

My machine is on mute, so I've escaped the music.

The background video is very hard to see - very dark.

On the home page some definite mis-alignments. Not sure if the white line splitting some...