Misleading Magix Marketing

Up to now, XDPXv16 has not been telling me how wonderful Xara Cloud is.

Today, it's back: http://www.xara.com/uploaded_files/2...ticeboard4.jpg.

The blurb is misleading as there are a great number of things that are possible in XDPX that are not implemented (yet) in Xara Cloud; I could mention layers as one essential example.

I applaud the development team that has delivered an on-line product that is platform agnostic.
I would further applaud Xara reporting on how close Xara Cloud's alignment to full compatibility is progressing against their Desktop applications. A simple roadmap and percentage of features realised would be all the marketing hype that is needed.

Acorn

Normally I'm the first to criticise marketing as you know but I don't see any problems here. It's not advertising itself as a replacement to the desktop version but can indeed make changes and additions to .xar and .web files. If it said limited editing capabilities of xar files, that'd probably bad marketing lol

Quote:

---

Originally Posted by Rob-Xar

Normally I'm the first to criticise marketing as you know but I don't see any problems here. It's not advertising itself as a replacement to the desktop version but can indeed make changes and additions to .xar and .web files. If it said limited editing capabilities of xar files, that'd probably bad marketing lol

---

Rob, I cannot "take my documents everywhere" if I am unable to "edit my files" and "collaborate with anyone, anywhere" and cannot handle transitions in "presentations". Yes, Xara Cloud implies Internet connectivity and collaboration implies people with Internet access and email accounts. It all kind of hides the truth around my "documents" and my "files" if they have layers or presentation steps. It doesn't mention Windows. Surely having a Desktop application menu item, Window > Xara Cloud is enough?

Acorn

Come on Acorn there's no need to be difficult here. You know you can upload your files to a cloud drive (take them anywhere), open them up and change text for example (edit them), click the share editing button and share with someone (collaborate), and transition handling in presentations is on the list to be implemented (which isn't needed to have a presentation).

There's nothing in the noticeboard that isn't true. There may be limitations or some things you can do so much but it's still possible. It's not misleading in any way.

Quote:

---

Originally Posted by Rob-Xar

There's nothing in the noticeboard that isn't true. There may be limitations or some things you can do so much but it's still possible. It's not misleading in any way.

---

It is misleading if it does not point that there are limitations

How so? Marketing departments do not advertise what their products can't do, and everything in the noticeboard is possible.

Rob, sorry I didn't intend this to be a major tiff; I was trying to point out that drumming Xara Cloud into Xara Desktop application users while there are functional gaps is nothing more than irritating.

Acorn

misleading: 'giving the wrong idea or impression'

the notice does this, because there will be files that you will not be able to edit and this is not mentioned

you cannot argue that because marketing does this sort of thing all the time by omission, that somehow that makes it not what it actually is

irritating is a mild way of putting it :)

Months ago, I tested Xara Online and found it really nice
although if we compare its features with desktop software
certainly feels limited... but maybe, just maybe, these
limitations are web browser limitations.

For example, in html files, layers could be implemented
as DIVs but within svg files, layers are implemented as
groups.

If my guess is correct, Xara Online will implement more
and more functionality as javascript code, so Xara Desktop
application would benefit from having (finally) a
user friendly programming language at its core.