Magix Software distribute our desktop titles (see
https://www.talkgraphics.com/showthr...S-WITH-PARTNER) so don't worry, we get revenue whatever channel they sell through! I don't know much about Steam but I have been asked similar questions about Amazon special offers before, and I suspect the answer is similar - they are a law unto themselves and while the logic behind their pricing decisions isn't always obvious to us, they normally have a higher plan! In this instance it looks like a temporary special offer, and it looks like a good deal (though bear in mind that Steam versions are somewhat different - I'm told no hosting including, no Update Service and bear in mind that they don't sell upgrades, so you have to repurchase for updates).
Good spot on the developer, will ask them to change that (assuming it can be set on a product by product basis in one channel).
Kate Moir