Tasty little bit of computer generated animation.

Incredible bit of computer generated animation in which a running figure morphs into many natural elements.

https://universaleverything.com/projects/run-forever

Quote:

---

Run Forever is a digital media artwork visualising the vision of Hyundai Motor’s sustainable design and green energy for a clean mobility society. In Run Forever, the runner is at one with nature, transforming from water, to hydrogen and oxygen, to pure energy, before returning to nature in the form of plants. Inspired by the water cycle, Hyundai Motor’s clean hydrogen fuel process is renewable, generating infinite energy for our runner to ‘run forever’.


Run Forever launches the new brand space Hyundai Motorstudio Busan. The Motorstudio is a hub for design, exploring the power of design across all disciplines. Experiences in the Motorstudio are guided by the theme ‘Design to Live by’, reflecting how great design enriches and reinvents our everyday lives.

Run Forever features on the Creative Wall at Hyundai Motorstudio Busan. The digital artwork is among a variety of arts and cultural exhibits in the space that allow visitors to experience the vision of the Hyundai Motor brand.


The five-story Hyundai Motorstudio Busan is based in F1963, a cultural complex in the former Kiswire Suyeong wire rope factory designed by renowned architect Choi Wook. Universal Everything and Hyundai Motor have previously collaborated on a kinetic display experience and large-scale video artwork for the Hyundai Motorstudio in Goyang.
Run Forever also features in Hyundai Motor’s commercial TV campaign about clean energy.

---

That's cool Gary.

Fantastic! Thanks for posting link.

After further exploration, I found out more about the creative director, Matt Pyke (Sheffield, UK) and the company/collective behind the animation, Universal Everything.

Here’s a link to another equally mesmerising CGI film along the same lines:
https://universaleverything.com/proj...iguration-2020

Don't try this at home. Sheesh, can you imagine the computer power this must require. The effects are so hyper-realistic.

You've got to get the music right and have a purpose - they were wonderful, but lacking something.

Try Ian Emes' One of these Days.. https://www.ianemes.com/animation

Acorn

I am not saying anything ;)

Quote:

---

I am not saying anything

---

Nor I.

Well I liked both, both are fun to watch.

I haven’t listened to that Pink Floyd track for years. I remember the first time I heard those ‘drums’ pop through my speakers made me jump! Definitely going to look at his other films. ‘Beard’ looks really interesting. I really must watch more animation.

I think maybe a full blown music video or animated film and a demonstration of a CGI technique are not quite the same things to be compared.

Great links - thanks for posting them! Impressive work.

As for the processing power they use a lot. People have 35 core CPU cards and may even use render farms.

Fantastic!

fantastic, nice motivation.

one of the best i have ever seen.
thanks for sharing.

Well I liked ALL 3 all are fun to watch.