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In the attached image, is the old and the new KIA logos.
I'm sure you know that on the left is the old one, and on the right is the new one.
What do you think of the new logo?
1. If you didn't know it, would you know that it says KIA?
2. If you'd been given this gig, what would you have designed?
I honestly don't know what, if anything, I could have come up with?
I like the new logo. Kia does not conjure up any particular image in my mind except small inexpensive, I think Korean automobile.
The old logo was a nothing design.
My guess is they like the new design because it is more contemporary, forward thinking, (and all the other marketing language). And it says KIA as clearly or not clearly as the old logo. It just looks fresher.
The logo will go on Kia automobiles so it does not need to do more that it does. Does the Toyota or Lexus or Subaru (there's a logo that needs an update) really say what the car is?
It worries me.
All can see is the missing bit:
Attachment 128945
It does not have a strong vertical symmetry, as the superposition is then:
Attachment 128946
I would pick the bottom of these two:
Attachment 128947
Acorn
I don't see KIA instinctivelty with the second, I see KN
the slice out of the bottom right of the A reflects the slice out of the top left of the K, I don't see anything wrong with the symmetry myself
as a person who falls into the catagory of 'targeted' [user] as opposed to 'targeter' [designer] I like it as a design, and all it has to do is be associated in the [collective] mind with the product, asking for more than that is tiptoeing towards hubris
the old design is more like a rubber stamp....
Acorn - Your last one seems an improvement. I like it better than what they have.
@ acorn forgive me, but what exactly is the diferrence? I don't see it in any meaningful way
That is how I feel about it too Gary.Quote:
Originally Posted by gwpriester
Reducing the size of the IA makes the K distinct and you internally say it.Quote:
Originally Posted by handrawn
The three joined blobs don't have the same mouth appeal. KIA does.
The second form, just the K, already has the elements of all the KIA lettering.
Attachment 128948
Colouring and bringing the elements together would be an impactful animation.
c.f., the Channel 4 logo animations: https://youtu.be/F7mGJIU-TcY?t=15.
Acorn
right thanks I see that; I don't agree, but I see it
it's a logo... it's visual
and actually from my point of view it has lovely symmetry - it flows, and it has parrallel diagonals and verticals - your version is 'disjointed' in comparison
I do not say mcdonalds every time I see their logo, I am unlikely to say kia everytime I see theirs
just my way of looking at it...
I only split it open to show where the lettering was. The end result would be as the original K.Quote:
Originally Posted by handrawn
Again, it is only my view.
Acorn
I agree and I like the logo, certainly when you see it in use.Quote:
Originally Posted by gwpriester
Attachment 128953
what I meant was making the K taller interupts the flow - Boy has posted a very good example of that visual flow in use...as a logo [not type]Quote:
Originally Posted by Acorn
I don't like that new logo at all. As others have stated earlier it looks like a KN to me, it doesn't say KIA as the earlier one did even without the horizontal part of the A.
I think the best logo's work if they originate with text within the logo and maintain the same typeface throughout variations. Ford & CocaCola as examples. Even better logos have text and an image such that overtime the image alone can be used as a standalone logo. MacDonalds & Nike for example.
The new Kia logo reminds me of the dreadful logo used for my Amazon credit card company, NewDay.
a lot more interest on the loan than in the logo :D
I applied for an amazon card so as to get a good discount on some kit; I sure a'int going to rack up any debt on it at over 20% apr....
I have no design training and spent about 30 minutes after dinner whilst nursing a brandy on this; so obviously better than a professional advertising agency :cool:
Making the i an i
Attachment 128960
Explaining the red dot symbolises something like the heart of the engine and adding $10,000 to the price of the logo.
Attachment 128961
Leaning forward because cars go forward and so does a forward thinking car company...genius...add another $10,000
Attachment 128963
The letters reminded me of the Predator glyphs. Kia Predator sounds cool.
It could be an electric car "Kia Predator, so quiet you'll never know it's there"
Attachment 128964
One can even type the Predator version on a qwerty keyboard
|<|^
I'm emailing Kia. I might get a free car out of this.
Kia Predator - they'll never hear you coming.
Attachment 128969
:)
I like that, but it's not the same as the earlier one. The lengthened joins between the letters make it much more legible. And in my opinion a much better logo.Quote:
Originally Posted by Boy
now I start to see KLA ....:eek: :DQuote:
Originally Posted by ss-kalm
and very visual yes
Quote:
Originally Posted by ss-kalm
You're right. It seems that there are two versions. The one I posted may have been an earlier, tryout version as it appeared on a number of prototypes.
This is what Kia says about its logo: The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and commitment to customers. The new brand slogan is: ‘Movement that inspires’.
There good those ole marketing boys ;)Quote:
The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and commitment to customers. The new brand slogan is: ‘Movement that inspires’.
doesn't depict any car imagery as much as 'Get your ar*e in gear' does.Quote:
Originally Posted by Boy
Acorn
Well, Kia the brand is moving in the right direction in terms of market share.
the correlation of 'getting your ar*e into gear' and 'movement' does wonders for my imagination ;)
I like the new logo of KIA. The new logo is a lot cooler than the old one.Quote:
Originally Posted by Rik
But the new KIA logo is not the same as the older one. It is completely
different one. It also resemble a handwritten signature.
Precisely whatQuote:
Originally Posted by Chris M
I was thinking Chris.