Logo Ideas

Hi,

I'm having difficulty thinking creatively today and coming up with ideas for a logo. Would anyone be able to help with suggestions for an identity for my new company, Unity Recruitment. I'm trying to convey brand values of a fresh approach, dynamic, focused, international and innovative (to name but a few!) The market sector is recruiting sales and recruiter/HR talent.

I am a beginner in Xara and thoroughly enjoy the tutorials so I decided to have a go! Xara is my first and only choice!

I am pretty keen on the following colour combinations but equally open to suggestions

Green & Blue
Blue & Orange
Green & Black
Red & Blue
Orange & Red
.....and of course Red, White & Blue

Thank you for your kind assistance.

Best regards,
Brad

Hi,

In my opinion if the logo you posted here is your design, and I assume it was yours to post, then you have some pretty nice ideas about logo design.

So come up with something yourself for your new company and post it here, then we'll give you some good feedback and advice.

Nothing like a good brainstorming session ;)

Just give us your starting point, no matter how bad you think it is - and we'll help :)

Thanks sledger for your quick response. The logo you reference was one I came across on the web a while ago. I agree its a pretty good looking logo and I was curious how they got it to spin around like that to learn a new technique and thank you for your previous response.

I am certainly not a logo designer but I do enjoy playing around with shapes as a beginner in graphic design. I will have a further go.

Thanks,
Brad

Hi Brad,

Gary Priester created a series of tutorials for Unleash.com titled "Logos for the Designed Challenged" and they are available at http://www.unleash.com/gary/logo/

There have also been several threads here at Talkgraphics discussing logos. One example is http://www.talkgraphics.com/showthread.php?t=24859

I hope they can give you some inspiration.

I unfortunately seem to be "logo hopeless" rather than merely "challenged" :D

Hi,

I attempted a few ideas, just random thoughts really. Do you think the logo would be better as unity rec or unity recruitment? I think the word recruitment may be too long but the word rec may have a negative interpretation. What do you think?

Thanks,
Brad

Quote:

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Originally Posted by Bradj2

The logo you reference was one I came across on the web a while ago.

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Thanks for owning up.
In future, to save possible copyright infringments, would you simply refer to something you've seen on the web by way of the original URL rather than saving the graphic and uploading it to TG. That was we can all still see what you are referrencing, but at an authorised location.

Just a quick idea.

Hi Brad,

I like your suggestions #1 and #5, they've got potential

I like No 4 - but change the dot in recruitment to be round and orange...

Or do some kind of linking device between the dots...

Thanks for your replys. Can I get your opinion, do you think it would look and read better as unity recruitment, unity recruit or unity rec.

Thanks again,
Brad

Have you already registered your company? In that case, use the registered company name (which would be Unity Recruitment I guess).

My own opinion:

Under no circumstances use "rec" it's totally meaningless.

You might try a typeface that has a thin and heavy version and use one for each word. Also, is there a way to say Unity with the logo. For example if the y and the R were ligatured.

Gary

Brad,

I agree with Kieth; don't use "rec". If I saw Unity Rec, I would think it meant Unity Recreation.

Gary made a excellent recommendation to "ligature" letters. The 1st letter of Unity and Recruitment would would be perfect for this.

...and if you are serious about designing logos then follow the link that Bill provided to Gary's "Logos for the Design Challenged" tuturials; it's where I started when I began using Xara about a half-dozen years ago.

Here is a design idea based on Gary's recommendation to use ligatured letters.

(edit: Brad, I would like to mention that the members here at TalkGraphics frown upon people posting requests to design them a "free" logo and I strongly agree with this policy. I did though decide to post a design idea because I felt you had in good faith posted ideas of your own. I also wanted to follow through on Gary's suggestion because I thought it would be helpful to others here at TalkGraphics. Hopefully my post will not give others the idea that we are willing to create free logos for them. Graphic Designers are like any other skilled professional and it is important that they are paid for their work.)

Quote:

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Originally Posted by zee

Here is a design idea based on Gary's recommendation to use ligatured letters.

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Hahaha, we had the same idea, you beat me to it, grrmbl. ;)

Quote:

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Originally Posted by ankhor

Hahaha, we had the same idea, you beat me to it, grrmbl. ;)

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What's the saying" Great Minds Think Alike" ?

To me, 'rec' reminds me of the phonetic word, 'wreck'--giving one more strong reason to stay away from that abbreviation in your circumstance.

Thank you to everyone for taking the time to reply. I have taken your comments on board about the name and I will incorporate your ideas.

Zee - I totally understand your comments about a free logo. My intentions were to have a play around before handing it over to professionals. This is a great forum and the xaraxone site is a superb resource for novices.

Brad

I am no logo designer, these are just very simple, unpolished ideas, whipped up in about 5 minutes for your visual cooking pot.

I love Chris' bottom submission. only I would swap out the red for orange
This is a perfect example of blending the logo "into" the text:)
Nice job Chris

What gemini just said - nice job.

my 5 cents for the cause :)

http://fatwalker.com/uniti.jpg

Very nice, corporate look.

Though I must confess that I am somehow reminded of the Road Runner or some space age duck. No that there's anything wrong with that.

oh yes! - the temptation to stick in a pupil and a wink... - nice design though

Also very, very nice. Very professional looking. The logo has an extremely memorable presence to it.
Nice work ELCabron;)

"ElCabron" did an awesome job.
One thing is though.
I own a clothing company and a print station. And to put something like that on a shirt would be impossible. I do “business packages” for Startup Company’s all the time.
And if you were going to print that logo, you would always have to use full color process instead of 2 or 4 colors or something.
It doubles you printing cost easily, so if you did go with something like that also do a simple 2-3 color duplicate they can use that still looks the same. Lots of guys do full color then when they convert it doesn’t look the same.
When i do work for someone like I did in a clients "business package" today. here is what I did.

-cards (full color logo)
Website (full color logo)
Logo also converted into 2 colors because anything over (full color) wont show in fax or letter heads.
Shirts-(2 color logo)
Envelopes (1color)
Recites’ (1 color)

just want you to keep this in mind to simplify your clients needs for when they use the logo for cross printing.

ELCabron - certainly a logo with impact.

Dirty daddys comments are interesting. While I understand the reasons for simplification, in some ways it would make me want to go the other way. If you were a man and a dog outfit, a business card such as that designed by EL Cabron would certainly lift you (impression wise) above the herd and let you punch above your weight.

Paul

ElCabron thats a great looking logo. Is it possible to chat offline?

Thanks,
Brad

I think a "business graphics consultation" board would do great on this forum:D
hehe

The best know logo in the world is only a two color graphic... ( the coca-cola logo) If it is well designed more colors are not needed. KISS... keep it simple silly is the rule for business graphics.:)

McDonalds
Golden Arches
"One" color
;)

yep
zingphoto(at)gmail.com

update with new color scheme

http://fatwalker.com/unity.jpg

Yes as i was saying simple is usally best...but!

"ElCabron" has done a fantastic job and his last post is exacly what i was talking about for what i do with my customers. And not always when you convert them the logo resembles each format..And when you show your client always show them all formats and sugestions,makes it look like you have put tons of thought into there product and branding to make them look there best ;)
.....you will allways get the contract....
OH YA.. one other sudgestion, on the first black logo. mabey change the word "recrutment " or unity to bold just to show the difrence because the color is the same..might be better not sure untill you try.


first logo-black should be used for--fax,letterheads,mugs(envelopes)
second logo-2 color should be used for--silkscreen,embroidery,vinal cut for auto,windows,signs (envelopes)
third logo for the dramatic business card,website,brochures,full color vinal banners.
i do agree a business card should be dramatic because thats first impression

ElCabron,

Great job! The business card and letterhead look super. The logo definitely loses it pazazz though when it has only one or two colors.

ElCabron, I really like your logo design.

Did you create the business card using Xara. How well would it print using four-color (CMYK) processing?

Excellence on all fronts

concept, design, variables / options, presentation, etc., etc.

Nice job ELCabron, definitely an excellent reference thread now to any future logo articles here;)
As far as printing out the cards (some are asking about) many companies with such a logo have their cards produced with photo imaging
You have definitely covered all the potential uses very well

Both you and Chris are to be greatly commended on your concepts

Quote:

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Originally Posted by BQ

ElCabron, I really like your logo design.

Did you create the business card using Xara. How well would it print using four-color (CMYK) processing?

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yep 100% Xara at this time

in next step I will export vectors in CMX6 for CorelDraw or AI for Illustrator and only color meshes in PNG+Alfa @ 600dpi - open in Potoshop and do some adjustments convert to CMYK and job is done for 2-3 minutes :)

I want properly CMS in Xara :) cms=ColorManagmentSystem

ElCabron, thanks for the information.