This is first Logo I have done for anyone but myself, Please give opinion as I am still very much a student. Attachment 126052
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This is first Logo I have done for anyone but myself, Please give opinion as I am still very much a student. Attachment 126052
I'm not a designer but there is something about this that bothers me, I think it's the flames and the marble shape don't really go together. Just my opinion of course so don't make anything of my statement.
Okay, some critiques. Don't worry, these are things I'd tell anyone, so I'm not just being mean to you. :)Quote:
Originally Posted by Gypsyjoe
1.) It's TJ's Bike & Moped, i.e. TJBM, but the TJBM looks like NBM, which conflicts with something else...
2.) The image then is suggested subconsciously that this is a flaming basketball and NBM might be National Basketball Museum or something else related to NBA?
3.) the apostrophe-s looks weird, the s is floating on it's own. I'm not particularly a fan of the typeface, but that's not a problem as long as you treat the type with care.
4.) Overall, when doing a logo, you want to do something that looks good in black and white before adding color and I think the image is very strong and would look great single color, but my question is 'how much does this have to do with bikes and mopeds?'
5.) Overall, it's a good starting point. My instinct is that the logo image is intended to be possibly a flaming wheel while being original enough to separate itself from similar images, but this might be too far.
Also a personal thing of mine, I'm not particularly a fan of gradients on flat images. I dunno why, but that's purely just me being strange. :P There's no rule that says you should or shouldn't do that (and as you'll learn, rules are there as guidelines, if you know what the rule is for, then you know when and when it's not okay to break it...but afaik, there's no rule on gradients!) I think the wheel/ball image is very interesting and cool, like a weird 3D flaming yin yang, but because of the type issues with NBM, it first reads as a basketball. It's not until I read the bottom line that I can decipher everything, which is not particularly desireable for branding material like this. I think even simply adding a white space so the 'T's cross bar looks long and the J looks shorter would go a long way to make this work that and that would only take a white rectangle strategically placed. :)
Hope that helps a little. The image looks super cool, it's the type that feels like it's not doing it's job properly here.
Thank each of you for your honest opinion, I didn't see it as you did until you mentioned it but you are right the T and J do look like a N That is easily corrected as they are so close together because I changed the kerning to put them close together I just need to widen it out a little bit so they are separate and I think that will cure that problem. As for the hanging s same thing once again simple cure. The Object of the Circle with flames was that TJ wanted flames and I thought the circle represented a wheel. I first tried to do a bike made out of flames but am just not talented enough for that, where as the circle was simple and adding a very few flames was within my limited talents. Good thing TJ isn't paying any more than a tune up on my bike or I would really be ripping him off. I will change the kerning and re upload to see what you think. As for the gradients I personally did not think the Flames looked right as a solid color and after your reply I went back and made it just black & white sorry it looks bad as far as I can see but I have to admit I am not very artistic. Once again thank you for your opinions as I find them both helpful especially the T & J being a N.
Although I'm not a fan of All caps, I think in this instance ALL CAPS would work better for the lettering. Unless there's a particular reason for that specific font, I'd also experiment with a couple of alternate fonts, and see if that makes a difference.
The logo is very effective. And the font you have chosen is OK though it kind of runs together.
I would use a simpler font for the bottom line of text.
Everyone is talking about the text and I'm thinking the wheel needs to flow with the flames.
Attachment 126054
How about changing the circle so that it has four flames emanating from the centre to the circumference? Then there's no doubt that it's a wheel and it keeps the flame idea.
The fact that you have asked for advice and accepted it as a sincere wish to help, speaks volumes for your good sense.
You are already viewing your own work with a critical eye and the result is that your professionalism advances.
Actually I value each of your opinions very much and after sending it to TJ and he wants to keep it the way it is after I fixed the lettering thanks to you guys. Now I have a new problem, I should not have sent it to TJ as now I have decided to scrap it and give another try at creating a bike out of flames. By the way since I told you how my friend TJ is paying me I think I should actually tell you a holiday story. I called it a tune up on my bike, well it is actually a bit more involved than that. You see I am handicapped and confined to a wheel chair and TJ just before Christmas he came up with a wonderful idea. In exchange for creating a logo for him he is taking 2 of my old wheel chairs combining them and modifying the final product so that I can race in our local 5k race next summer so that was his Christmas present to me. So as untalented as I am this logo must be my best. So thank you for your critique and will post my attempt at a bike.
Even if he likes it, there's nothing stopping him liking something else better!
Good Luck ... Keep us posted on how it's going.
Quick Idea ...
You don't have to draw a bike ... How about this for an idea ...
Attachment 126055
This is the letter "x" from the font TRANSPOR.TTF which is free (as far as I'm aware) from here ... https://www.wfonts.com/font/transportation ... Although you can check that out and make sure yourself. OR alternately, find it on a site that you yourself trust.
Just convert to editable shapes and adjust to suit.
Attachment 126056
You’ll find loads of advice online nowadays about logo design. I tend to use a mind mapping app called SimpleMind to help gather related information together. Here’s a screenshot of my one I had started for logo design. I think one key piece of advice is being able to explain your decision making process.
Attachment 126057
Quote:
Originally Posted by Jonopen
That's excellent.
I think the riposte to any complication from clients is "I just want a logo"!
You can also stylize the glyphs as well, i.e. keep them close together and add new ways to 'separate them', which was my personal suggestion. :) There's more than one way to do it. :)Quote:
Originally Posted by Gypsyjoe
I'd be the last person to give advice on logo's, but I agree with Gary. Just that font change would make the difference. Just keep enjoying the drawing and it will all come together.
When dealing with a client, you really have to think 4 or 5 steps ahead.Quote:
Originally Posted by Gypsyjoe
This is professional advice and you can ignore it or take part of it or all of it, but just know I had to pay a lot of money at school to learn this, and you're welcome to use it or discard it. It's the internet and I'm just an internet nobody here.
When doing a logo for a client, I personally use the 3-2-1 system. Basically, you create 3 RADICALLY different drafts after talking with the client. If they have their ideas they absolutely want in the logo, you do 3 radically different takes, as far from each other as you can possibly get. If they say, 'you're the artist, do something' then it's up to you to ask THEM questions about their business and what they want to portray themselves as. It doesn't have to be super complicated or deep. The client might even just say, "I want something cool' Well that's awesome, so do 3 RADICALLY different ideas of cool.
After that, show them what you've done. They will say 'i like this about this idea' or whatever. Listen to them and you'll get a list of things to look at, you might even get a response like, 'I absolutely LOVE this one' and such. Whatever the response is, you listen to them, and make 2 more versions. These will take into account their input based on your initial 3. Make THESE two as radically different as possible. They might not be all that different overall depending on their reaction to the first three. For instance, say you do one they just say 'that's the one'. Insist that you'll do two variations of that idea/concept. Because this IS concepting. It's not logo designing yet. The logo is the culmination of the concept. So the 2 versions of the 'i love this one' might be, say, One is more iconographic and the other is more 'realistic'. Or you might play with colors, etc. You still give them choice within that realm of what they already said they liked. Alternatively, the client might also say 'i like the colors of this, but the style of that'. So you do two radically different, as much as possible variations of those elements they said they preferred.
Then, you'll present them with those two versions. They will still be able to say very little about them other than colors and style. At that point, you've narrowed down, with the customer/client, what they're after. And there's a chance, too, that they say, "I still love this one you did originally' and that's absolutely fine. The thing is to make them feel like they're involved, but you keep their choices down to minimum. Never give into just 'Yeah, but move this here a little', and have no cap on how many times they can say that. most clients THINK they know what they want, but they're not a graphic designer, they just 'see cool stuff' and think that's what they want. It's YOUR job to make NEW cool stuff and show them what their business identity is in graphics.
I know that seems like a lot of garbage to read through, but I hope it helps and good luck on the redraws. I think graphic design is a fascinating field, but I see all too often the 'get it right the first time' sort of approach and it's very much not that at all. It's like writing, you're going to go through a lot of drafts and polish things up and finalize things as you go. The initial idea might be gold, but will need some finessing to make it just right. Treat everything you do on that journey as ideas and don't be married to an idea until the client makes a choice then treat it like your baby and make it the best you can.
Loves and good luck!
PS if you'd like, I can show you a project I did with a client so you can visually see what I mean...one where I did all these steps and what they ended up with. It's up to you whether this seems like an approach you'd feel comfortable with but I'm more than willing to show you an actual case of where it worked out for everyone, which ultimately is the goal! :) You get to be creative and the client gets something they like. :D
Yes I would like to see it, but you need to understand one thing. I just enjoy working with graphics and am not really very talented, hence TJ and others I have done stuff for are not really clients as this is a hobby for me. I just do it for a few local businesses that are friends of mine. That is not to say I do not give them my best, but my best as you can see by logo I have shown here is not professional. I wish I had the talent I see here on TG, but in reality I am just a old man with a hobby. I do thank you for the advise along with everyone else and would very much enjoy seeing your process. Thank You!Quote:
Originally Posted by hseiken
hseiken. Enjoyed reading your advice in your last post. You have a practical and systematic approach to projects, which can be applied to many aspects of daily life.
I think you did a outstanding job. Keep pushing ahead. :)Quote:
Originally Posted by Gypsyjoe
Thank you Jeff I created 2 others for TJ that didn't turn out as well. In the end TJ chose the one I have here. I would show you the other 2 but am currently locked out of Xara until magix can figure out why!
I think you should consider the connection between Flame and Bike.
At first glance, I didn't understand the meaning of LOGO well.
Looks Great, Have the logo reflects the idea/work behind it but try to improve the written part.
Hello Amit and Welcome to TalkGraphics
I see in your profile that you are not a Xara design software user which is the primary focus of this forum. May I inquire as to your interests here?
It's a spammer, in my opinion.Quote:
Originally Posted by gwpriester
I am trying to give Amit the benefit of the doubt.