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I have been commisioned to create a logo for one of the departments that I work for. The project is called "Good To Go" and below are the ideas that I've come up with. The idea is that sales reps can obtain short, useful documents from the website that are condensed versions of legal compliance issues of concern to them. The company is a pharmaceutical. The tire doesn't have to be there, I just couldn't think of another metaphor.
Any thoughts, ideas, critiques, or creative bursts of colour would be greatly appreciated.
~Dave!~
Visit Vectormonkey!
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I have been commisioned to create a logo for one of the departments that I work for. The project is called "Good To Go" and below are the ideas that I've come up with. The idea is that sales reps can obtain short, useful documents from the website that are condensed versions of legal compliance issues of concern to them. The company is a pharmaceutical. The tire doesn't have to be there, I just couldn't think of another metaphor.
Any thoughts, ideas, critiques, or creative bursts of colour would be greatly appreciated.
~Dave!~
Visit Vectormonkey!
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Hey,
If it were me, I'd loose the tire. You can give the idea of movement in other ways. This is just a sample of what I had in mind. Take it for what it's worth. Good Luck.
Tom http://www.talkgraphics.com/images/smilies/tongue.gif
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Beforehand, I apologize for the random thoughts. Just writing them as they come to mind!
I think you can work with the idea of tire. However, first off I'd make the tire just one solid object: keep the rim shapes (triangles) however, get rid of the thin white lines throughout shape. Also, I like the idea of giving the lines as motion, but I think in logo's you don't want to hold back on anything, you want it to be bold and attention drawing. The motion lines are too thin I believe. Maybe give it a more flowing, thicker shape. Maybe flame shape, smoke, or stick with the lines... just make them thicker and of less quantity. The idea it think i like the best is the tire representing the 'o'. However, i think it would all flow better if all the text were slanted in the motion of the tire. And I think a little more thought into the layout would work better. Most of them don't flow and just come together very well. A good idea i tend use is to give up all color and work with simple black shapes to find an appropriate, comfortable, smart layout... then, once that is found work with what colors work (my weak point). If you want me to give examples, I'll work on some, but I don't want to so as to limit your creative potential, but if they'll be helpful for you I'll give some ideas. Also, get rid of the black outlines of some of the text, and the bevels, they won't print well (if that's what the intended usage is). Also, try a larger variety of fonts that'll work. I usually go through my entire list of fonts trying some on and seeing what gives me the feel of the project before I even start a design. Maybe one with a little more motion and flare. These are a few thoughts that came to mind, I might write some more later! Let me know if this helped! Good luck
Steve Newport
-My Gallery-
-Featured Artist 2002-
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#1
http://talkgraphics.infopop.net/1/Op...&ul=1101906325
Why, I’m afraid I can’t explain myself, sir, because I’m not myself, you know...
- Lewis Carroll
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http://talkgraphics.infopop.net/1/Op...&ul=1101906325
Why, I’m afraid I can’t explain myself, sir, because I’m not myself, you know...
- Lewis Carroll
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http://talkgraphics.infopop.net/1/Op...&ul=1101906325
Why, I’m afraid I can’t explain myself, sir, because I’m not myself, you know...
- Lewis Carroll
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Great ideas! I loved making it, but I have to agree; lose the tire (sigh.)
Here are the newest renditions. Gary, thanks to the old 'Maven', I got re-inspired. I love that resource. Heck, I love all your tutorials!
Feel free to rip these ideas to shreds, or at least poke fun at me and help me see the error of my design ways.
~Dave!~
~Dave!~
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I like all 3 of those new ones Dave!! http://www.talkgraphics.com/images/smilies/biggrin.gif
I think............ hmmmm............. the second one is my favorite. I love the blend tool, it's a great for doing this sort of effect!!
Good work!!
Richard http://www.talkgraphics.com/images/smilies/wink.gif
---Wolff On The Prowl---
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Of the new ones I like the first one. I would like to see it with the good to the back and the Go to the front.
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Of your third treatment, you started to make a capsule shape and then you lost it. I think you could work with the two Gs and create a capsule shape (see attached) which would be apporpriate for your company.
Not being able to resist ( http://www.talkgraphics.com/images/smilies/biggrin.gif ) I did a quick type treatment using Lubalin Graph (the same designer who designed Avant Garde) and rotated the G in Go to look like an up pointing arrow.
Dale -- I like your idea where you make Good in two different colors. But red is contradictory. It is sending a mixed message. Good to Go/Stop :-)
Gary
Gary Priester
Moderator Person
<A HREF="http://www.gwpriester.com" TARGET=_blank>
www.gwpriester.com </a>
The Xara Xone
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But it needs more color.
http://talkgraphics.infopop.net/1/Op...&ul=1101906325
Why, I’m afraid I can’t explain myself, sir, because I’m not myself, you know...
- Lewis Carroll
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Of your second submission I like No.3.
It puts me in mind of a bicycle. You could include your stick figure (not too bold) sitting on the "T" in a pose suggesting 'about to push off' and, hey, you regain your original tyre motif (by association) and double it in the process!
Gary's 'capsule' version reminds me strongly of the light cycles from Disney's "Tron" movie.
Have fun,
Frank
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I salute you with your chalenge!
Thinking about the use of a LOGO which is to
"say with few elements who or whom it represents".
I feel the elements therein are geared more
toward ie- a Western Auto ad. If the client
deals with pharmacuetical products, I feel
that elements be used that would mentally SAY
THAT to the consumer. (I didn't quite understand
what was meant with the management wanting to
get from a web page..etc.)
I just saw Gary's example...I guess we sort of
think alond the same lines...here is mine.
Tim, in no way do I mean to impose my thoughts
upon you....KEEP UP YOUR GOOD WORK!
...cool this evening...
Bill http://www.talkgraphics.com/images/smilies/tongue.gif
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Sorry..Borlip, got you and Tim mixed up!
Bill
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Tim,
Of course! the GO should be in front! Duh!
Gary,
Great idea, but in this case a pill is abit to obvious. On the other hand, I totally irritated with you for figuring out turning the G into an arrow. Man, I wish I had thought of that.
Frank,
I knew that there was an image in that logo somewhere, I just couldn't see it. A bicycle. That would have been great.
Bill,
"Western Auto", that's exactly what they look like. Now if I could just get commisioned by an auto shop...
Everyone,
Thanks for all of the valuable input and ideas. after much effort and after using suggestions here, here is the final version. I think it works, and my client seems thrilled. But maybe they just have low standards...
~Dave!~
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I love the final logo. http://www.talkgraphics.com/images/smilies/biggrin.gif
http://talkgraphics.infopop.net/1/Op...&ul=1101906325
Why, I’m afraid I can’t explain myself, sir, because I’m not myself, you know...
- Lewis Carroll
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"But maybe they just have low standards..."
Not at all, Dave. Yours is a great solution that marries elements from your earlier musings and works on all levels. Of course they're thrilled.
More, please.
Frank
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