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Mark321's THIRTY LOGOS assignments
Assignment LOGO #1
Attachment 117861
This logo is for an office space company that has locations in different cities around the world. My concept development was to create an icon that represented outer "space". First I created an image of a planet with some stars surrounding it. I didn't like that idea. So then I created a sketch of a planet with a ring around it (i.e. Saturn). But while it took quite some time to get the ring just right, I found it looked more iconic if I just left the ring out all together and put a star inside of the planet. I used a science fiction type font to create the text and spaced the text out to communicate the idea that there is "space" in the company called SPACE.
Impressions? I am VERY pleased with this image. I designed it so that colors could be added later and the logo has the ability to be "scaled down" to incredibly small sizes and still be legible. It feels very elegant and communicates much in such a small space (no pun intended). Of course, the client is fictional so there's no feedback on any changes that might be necessary.
So, what do you think, my friends? Did I create a pretty nice image? It's just assignment number one, many more to go!
Mark:cool:
Possible color version:
Attachment 117862
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Re: Mark321's THIRTY LOGOS assignments
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
sculptex
nice and simple.
Thank you, sculptex! :)
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Re: Mark321's THIRTY LOGOS assignments
I like the icon with the colors! Did you try capital letters? I wonder what it would look like.
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Re: Mark321's THIRTY LOGOS assignments
It is as others have said clean and simple and I like the use of simple geometric shapes and the extra space between letters. But this doesn't say office space to me I see space exploration, or a sci Fi movie channel.
Try swapping out the star for a cube and use a font that you would think of being used in an office environment. Perhaps something san serif.
here is a quick example of how you could use simple shapes to create a cube (yes I know its not perfect :) )
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Dreymel
I like the icon with the colors! Did you try capital letters? I wonder what it would look like.
Yes, Dreymel. I DID try all caps but there wasn't much difference from the small letters. The letters looked (to me) better small than large.
Mark:)
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
angelize
It is as others have said clean and simple and I like the use of simple geometric shapes and the extra space between letters. But this doesn't say office space to me I see space exploration, or a sci Fi movie channel.
Try swapping out the star for a cube and use a font that you would think of being used in an office environment. Perhaps something san serif.
here is a quick example of how you could use simple shapes to create a cube (yes I know its not perfect :) )
LOL! Frances! When I was brainstorming ideas I didn't come up with your idea, wished I had because that would have been a great concept! And like I said earlier, there's no real client to bounce ideas off of or show your work to so you can get feedback. But, hey, it's free training so I'm not complaining. It's a lot of fun getting feedback from you guys! You make it seem worth while. Too bad I don't get college credit for this. But I AM making a portfolio book to put EVERYTHING in, including the briefs and my sketches. I bought a special book to keep it all in. And when I am finished with this course, in 30 days, I will be a better logo designer! Not to mention, I will also be better at AI!
I maybe make 10 or so logos a year (not many) but I hope to do more after this course. It's my specialty that I love. Since I didn't go to design school but I've had a couple of online design classes and a few art classes over the years but they were all pretty much "generic" courses, nothing specific. But this course is specific. It only deals with logo design. And this will be a big plus to share with potential clients in the future, especially bigger clients. I mostly do small businesses. But who knows where this can lead! :)
Mark
P.S...The "fictional" client suggested that I look at their competitors' websites to get a feel for the look. When I designed it I knew that this company would need help in competing with their collages in the profession. So, I designed something that looked somewhat like their (the other companies') logos but I decided that this company needed an extra "kick" to position themselves apart from the competition as a better marketing strategy. Incidentally, their competition was two REAL companies online.:eek:
P.S.S...I also learned how to use the knife and clipping mask in AI. Learn something new everyday :)
P.S.S.S...I created a new version based on Frances' recommendations:
Attachment 117869
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Re: Mark321's THIRTY LOGOS assignments
Loose the gradient on the text.
It is (almost) OK for a web site for an effect--but still not on the logo. They are generally a poor idea for use in an identity. With the spacing in the wording, adding "space" due to the fading of the gradient is too much.
As for color, pick one from the cube and use it. Also make sure how well those differentiate if reproduced in B/W (grayscale). General tidiness of the cube would be a good idea as well.
Mike
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
mwenz
Loose the gradient on the text.
It is (almost) OK for a web site for an effect--but still not on the logo. They are generally a poor idea for use in an identity. With the spacing in the wording, adding "space" due to the fading of the gradient is too much.
As for color, pick one from the cube and use it. Also make sure how well those differentiate if reproduced in B/W (grayscale). General tidiness of the cube would be a good idea as well.
Mike
Agreed.
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Re: Mark321's THIRTY LOGOS assignments
This is my last attempt. Tomorrow is a new assignment! :)
Attachment 117874
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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #2:
Attachment 117877
This logo is for a coffee shop in Seattle. There are only 5 shops so far and the company doesn't want the color "brown" in the logo, tired of seeing brown. My sketches started with the proverbial coffee mug but found it to trite for my tastes. Instead I brainstormed other associations for coffee time and came up with "strong morning coffee". So, I settled on the sun as my iconic image. It took me forever and a freakin' day to come up with the perfect font.
Impressions? I am pleased with this image and actually LOVE LOVE LOVE the ad campaign I placed the logo inside of a mockup ad. This logo has the ability to scale down and look way cool scaled way up. Cons? I took a while trying out different color schemes but decided a black-and-white color scheme fit the bill the best and it gave strong impact to the image which was in keeping with the idea of "strong coffee", which, I have, over the years, discovered most people prefer it that way (I personally don't).
So, what do you think of my design? Is it any good? Did I create an eye-catching image? You decide! :)
Mark
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Mark321
Assignment LOGO #2:
Attachment 117877
This logo is for a coffee shop in Seattle. There are only 5 shops so far and the company doesn't want the color "brown" in the logo, tired of seeing brown. My sketches started with the proverbial coffee mug but found it to trite for my tastes. Instead I brainstormed other associations for coffee time and came up with "strong morning coffee". So, I settled on the sun as my iconic image. It took me forever and a freakin' day to come up with the perfect font.
Impressions? I am pleased with this image and actually LOVE LOVE LOVE the ad campaign I placed the logo inside of a mockup ad. This logo has the ability to scale down and look way cool scaled way up. Cons? I took a while trying out different color schemes but decided a black-and-white color scheme fit the bill the best and it gave strong impact to the image which was in keeping with the idea of "strong coffee", which, I have, over the years, discovered most people prefer it that way (I personally don't).
So, what do you think of my design? Is it any good? Did I create an eye-catching image? You decide! :)
Mark
Mark, I read "The Grind" initially as "The Grinch".
The grinder should invoke a grinding action with a smaller grinder to suggest milling, so the beans could then be assumed to be falling into the cup.
The slogan would scan better as two sentences:"Morning's coffee. Nothing's better."
The contour around the shop name needs to be applied to the slogan.
The slogan ought not to be in a different font.
The crema needs some lift - perhaps having a "Mmmmm" to suggest the aroma and heat of the coffee?
Acorn
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Re: Mark321's THIRTY LOGOS assignments
The slogan is fine as is in all respects.
I like this one from the get go.
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Re: Mark321's THIRTY LOGOS assignments
Given that "Less Is More" I would say that you have nailed it.
Bob.
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Re: Mark321's THIRTY LOGOS assignments
As someone on another forum wrote in response the the "less is more" comment...no, less is less. Look at my bank statement.
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Acorn
Mark, I read "The Grind" initially as "The Grinch".
The grinder should invoke a grinding action with a smaller grinder to suggest milling, so the beans could then be assumed to be falling into the cup.
The slogan would scan better as two sentences:"Morning's coffee. Nothing's better."
The contour around the shop name needs to be applied to the slogan.
The slogan ought not to be in a different font.
The crema needs some lift - perhaps having a "Mmmmm" to suggest the aroma and heat of the coffee?
Acorn
Acorn,
A grinder, while definitely a good icon, would lack the romance that the sun has.
If the slogan were in two lines then the words would be too small. I know, I tried it that way first.
The slogan, if it had the same FX added it would make it harder to read. (FX's are generally better reserved for only a couple/ or three words).
I DID, originally, put the slogan in the same font but it was illegible.
However, I really do like your "Mmmmm" and doesn't Campbell soup's slogan use the "Mmmmm" also?
Not downing your ideas, Acorn. Love ya anyway, my brother. :)
Mark
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
mwenz
The slogan is fine as is in all respects.
I like this one from the get go.
Thanks, Mike. Coming from you, it means a lot! :)
Mark
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
iamtheblues
Given that "Less Is More" I would say that you have nailed it.
Bob.
Thanks, Bob! :) You're the Logo king here, so I appreciate that. Yes I do! :)
Mark
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
mwenz
As someone on another forum wrote in response the the "less is more" comment...no, less is less. Look at my bank statement.
Funnyman! LOL! =D>
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Acorn
Mark, I read "The Grind" initially as "The Grinch".
OMG! Acorn! Now, I see it too! :-O
Attachment 117880
So, at Acorn's recommendation, I changed the font so it would not read "Grinch". I changed it back into my original font that I was going to go with anyway. It reminds me of "Breakfast" too, a great secondary association to "coffee".
And, although the font would not work as a slogan font, I did try to make it smaller and on one line. Smaller is better, Acorn. It competes less with the logo and it gives a better hierarchy to the overall look. Thanks for the "heads-up". :)
Mark
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Re: Mark321's THIRTY LOGOS assignments
I think it looks great Mark! :)
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Re: Mark321's THIRTY LOGOS assignments
I can already smell the beans!
Acorn
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
angelize
I think it looks great Mark! :)
Thank you, Frances! :)
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Acorn
I can already smell the beans!
Acorn
Thank you, Acorn! You are amazing! :)
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Mark321
Thank you, Acorn! You are amazing! :)
two down.
Back on my minor whinge over the "Morning coffee. Nothing's better." slogan; I said so as the cadence is wrong when you say it out loud. "Morning's coffee. Nothing's better." or "Morning coffee. Nothing better." Either both are sentences, or not.
Vampires are fatally attracted to counting (Sesame Street); I get hung up over Greengrocers' apostrophes and grammar (Radio 4 listener).
Acorn
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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #3
Attachment 117886
Twitchy the Rabbit is similar to Mail Chimp. The client was looking to update their icon, which was too detailed to look good at small sizes. My job was to create a more "iconic" image of Twitchy. The main specifications included making the image 50 x 50 pixels. My sketches started with a take on their original "one floppy ear" and to have a pair of ears coming out of an envelope. At first this was too trite and the image was not specific enough to help viewers identify what they were looking at. So, I also came up with a version (still in my sketchbook) where the rabbit is holding an envelope but you couldn't see his face, just his ears above the envelope and big fluffy feet below the envelope. But still it wasn't clear enough that it was a rabbit. So, my last sketch was of a rabbit's head sticking out of an open envelope, of course, with one floppy ear. Then while designing it in AI I decided to tilt the image slightly and shear the image, again, slightly. I am not a great artist but I feel this image meets the clients needs (specifications). And this image was made 50 x 50 pixels as well.
Impressions? Getting the ears "just right" was a chore. But overall, I am please with this icon. I was afraid of putting "too much" details in the image as they would only clutter up a small image. Plus, with such a small image, I found myself using the align tool a whole lot, even more than I normally would. I originally made the envelope the same color as the rabbit's nose (pink) but the image looked like you could see through his face to the envelope behind, not good. So, I changed the envelope to a contrasting color (pale blue) which proved to be a good choice. If I were to do this all again I might not use the shear tool but as it stands now, I think the shear effect gives the overall image a sense of movement and urgency, effective indeed.
So, what say you? Did I meet the client's need successfully? If you were the client, would you be happy with this image?
3 images down and 27 to go! Whew!
Mark:)
P.S...I'm not sure what context to couch this image in so I didn't make a mockup. Maybe I will create one later just the same.
P.S.S...I wonder if I should have put a bow tie on this rabbit.
P.S.S.S...Never mind. The bow tie looks too much like strange arms. Leave out the bow tie.
P.S.S.S.S...I am not sure if I should have included text stating that it was Twitchy. But since it was not specified, I left it out.
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Re: Mark321's THIRTY LOGOS assignments
I wasn't entirely happy with the last version. So, I redid it. NOW, I'm happy! My computer is acting up. I also added a drop shadow which is not in this image. Here's the picture:
Attachment 117893
P.S...I also made this a SVG file so it could be scaled up or down.
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Re: Mark321's THIRTY LOGOS assignments
I like the top one the best
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Re: Mark321's THIRTY LOGOS assignments
Mark, your latest is bestest. I can see the animations already.
I keep wanting to use the rabbit head as the "y" in Twitchy but I know I'd be stuck with allusion to witches drinking tea.
Could the rabbit ears superimpose on the inner part of the "w" and the upright of the "t"?
Acorn
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Acorn
Mark, your latest is bestest. I can see the animations already.
I keep wanting to use the rabbit head as the "y" in Twitchy but I know I'd be stuck with allusion to witches drinking tea.
Could the rabbit ears superimpose on the inner part of the "w" and the upright of the "t"?
Acorn
I'm not sure as to HOW to do that but it sounds cool :cool:
Mark
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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #3
Attachment 117901
This is a logo for a communications company which is a lot like SKYPE (spelling?). This company is called PING and this company wants a logotype but it CAN have an icon too. Any color is fine but they do NOT want the color "blue". So, I pulled out my trusty pen and sketchbook and brainstormed some ideas. My favorite being this one, however, I did a better job at designing it on the computer than I did drawing it in my sketchbook. My ideas included: "people who use Ping are in the "in crowd". And I wanted some kind of icon that showed a "ping" in the image.
Impressions? I like this image. It was the most fun to make so far. The font took a while to spot. And I must admit that the font chose me because I would never have guessed using this font. The conceptual part was easiest but the execution of it took a little longer than I had anticipated. Cons? I'm not sure if I like the word "in" in red or not, maybe another color? Just not blue.
So, what's your impression? Did I do good or not? Surprisingly, this image feels right at home with this particular company and I can imagine the owners putting this logo EVERYWHERE.
Mark:)
Attachment 117902
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Mark321
I'm not sure as to HOW to do that but it sounds cool :cool:
Mark
Mark, sorry this is so rough but i was suggesting:
Attachment 117905
Acorn
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Acorn
I had trouble seeing it but, Acorn, that's kindda cool!:) You see the neatest stuff.
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Re: Mark321's THIRTY LOGOS assignments
I imagined the slogan for PING being, "Thank goodness talk is cheap." But the company would have to have unusually low rates for that to work. And given that this is a fictional company, I decided to leave out the slogan on the mockup.
Mark
Attachment 117906
Did it anyway. LOL! :cool:
Attachment 117907
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I don't like the letters running together in the logo so I separated them.
Attachment 117908
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Re: Mark321's THIRTY LOGOS assignments
I like what you have done with the Ping logo well done!
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
angelize
I like what you have done with the Ping logo well done!
Thank you, Frances. Out of all the assignments I have tackled so far in this course, this one took the longest but was so fun it felt like it was the easiest. But I'll tell you a little secret. I don't know much about Skype so I know nothing about PING. If I were doing a real logo for a real client, I would most certainly do my homework and research these companies. However, given that I only have a day to do this fictional company's logo, I didn't take the time to at least research what Skype is all about, which probably comes across in my mockup ad. So, I used my instincts to help me arrive at a design. But I DO know better.;)
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Re: Mark321's THIRTY LOGOS assignments
Your best so far, Mark. Fun text!
Bob.
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
iamtheblues
Your best so far, Mark. Fun text!
Bob.
Thank you, Bob! You made my day! :)
Mark