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I must really settle now! The attached is my shortlist; I am really grateful for everyones comments - it has been interesting to see the debate.
Some broad principles of logo design that I have collected... Please disagree or add to them!
1. Don't use just initials; but you can if you include a business description eg 'TLA Consultancy'.
2. Ideally use a single font; you can use mixes of normal, bold, italic, size, colour etc
3. If you want two fonts, make them strongly contrasting
4. On colour, remember the printing implications; one colour is cheapest, full colour costs the most (and loses impact)
5. On size; remember that the logo may be used very small or at low resolution so keep the design simple and bold
6. Integration; try to link the elements of the design. Wrap the words round a graphic, place them on top, inside, or stretch parts of the text to link them...
7. Graphics should have positive associations, convey a good mood etc
8. Avoid obvious use of clipart
9. Some people hate graphic elements, but they can contribute to uniqueness
10. Beware of clutter, of over-filling the space; leave air in the logo
11. Rather than doing endless close variations of one or two basic designs, aim for 6-8 totally different ideas; then try evolving the best one or two.
www.bricksandbrass.co.uk
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Sorry to butt in at what is probably the final hour, but do you have to use those colours? And is the Owl really necessary?
Can I have a go?
Sean
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Of course you can have a go!
The owl is not necessary. The colours are dark red (because it always has been) and a yellow because my business coach recommends either blue and yellow or burgundy and yellow as they portray reliability, trust etc. So it ought to include some kind of yellow.
www.bricksandbrass.co.uk
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Ok,
here are some rough layout suggestions:
http://flyservers.registerfly.com/me...rel/index.html
Note that as i'm dumb as can be i missed there are 2 "l" in "tyrrell" - but then again look at it as a watermark http://www.talkgraphics.com/images/smilies/biggrin.gif
If you like a design, let me know and i will do a workover with the second "l" included http://www.talkgraphics.com/images/smilies/smile.gif
Of course anything like colors, elements etc. can be replaced, combined or added as you wish.
Thanks,
Frank
P.S. As i'm doing this for a living, i'd rather prefer me finishing the logo (with your instructions in mind of course) so i can include it in my portfolio and keep the copyright/credits - all just in case you like my ideas at all anyway. http://www.talkgraphics.com/images/smilies/smile.gif
[This message was edited by beatz on October 14, 2003 at 07:43.]
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Here's a few variations on a simple idea. The wavy line mimics that style of brackett to emphasize the 'association' of T and L
http://seanf.bei.t-online.de/tlasheet.gif
Couldn't squeeze an owl in I'm afraid.
Sean
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Frank:
I like these, but I can't have 'design' as a dominant element; I do some consultancy, some web design/graphics, and anything else someone will pay me for!
Thanks for your ideas. I need to finish my own design for the same reasons, but promise I won't run close to your ideas - to preserve your copyright.
Sean
Yes, these are nice and simple, but they don't grab me, I'm afraid. Thanks for your efforts too...
www.bricksandbrass.co.uk
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What a pity - just when i finished some additional suggestions:
http://flyservers.registerfly.com/me...el/index2.html
Maybe you like #23-26; they're without the "design" word.
Thanks,
Frank
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Third and last round (at least for today) of revisions with #33-#42:
http://flyservers.registerfly.com/me...el/index3.html
and
http://flyservers.registerfly.com/me...l/index3b.html
index3b is the same like index3 but with additional lines above the "associates".
See, i'm a logo maniac http://www.talkgraphics.com/images/smilies/biggrin.gif
[This message was edited by beatz on October 14, 2003 at 10:01.]
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Frank
What a lot of variations!
I like the punch with the DESIGN element but as I said, I need the flexibility...
But no more prevaricating... SO the winner is Set 8/D
This has a single font, a discrete owl, doesn't trap me into 'Design', and gives me a motif and texture to use on the website. (The grid effect was simply done with Arrange/Slice.)
THANKS to all for your ideas. Hopefully you have got new samples to float at your own clients.
www.bricksandbrass.co.uk