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Re: Mark321's THIRTY LOGOS assignments
I believe I miss labeled yesterday's assignment as #3. When in fact it was #4.
Today's assignment is LOGO #5
Attachment 117926
WildLife is a wild life habitat for animals around the world. It is a non-profit organization and (I assume) is privately owned and operated. They want a logo that is predominately an icon but text too is fine. I spent a little time on the sketchbook, realizing that I am not an artist and can't draw an animal. When I went to the computer, I was deciding on a lion as my icon. And I DID try my hand at drawing a "cartoon" lion (flat design) but I found out after quite some time that I suck at drawing lions too, even on the computer. So, I decided to find an iconic image of a lion on pixabay. I found one that was perfect for what I needed. And it looked FANTASTIC with text!
Impressions? I love this image, albeit it's not perfect (at least not the mockup anyhow). The slogan is not spaced correctly. But after an eternity at the computer, I've decided to quit while I was ahead. Cons? I HATE making the mockup! The reason is because when I went to save it as a jpeg, there was "something" on the palette that I could not find in the layers guide and I could not see it even when I put the image into wire view. So, I saved it with this HUGE bounding box that was about twice the size of the image I had created. Then I opened the jpeg in AI and cropped the jpeg and then traced it with the bitmap tracer (built in).
So, did I create a nice logo or not? If you were the client would you like this logo? I would like to think it's an excellent logo but a terrible mockup ad.
Mark:)
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Re: Mark321's THIRTY LOGOS assignments
Angry lion. Not so much the mouth but the eyes. I would drop the giraffe and elephant as they only detract. I like the tagline.
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
mwenz
Angry lion. Not so much the mouth but the eyes. I would drop the giraffe and elephant as they only detract. I like the tagline.
Thanks, Mike! I also changed the background to white. I like it better this way. :)
Attachment 117927
Does this next image look less angry eyes? I tried warping the face just a tiny bit to see if the expression changed.
Attachment 117928
I think it does! And it didn't change the face too much. Yeah!
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Re: Mark321's THIRTY LOGOS assignments
I cleaned up the tagline so that it would read better and I removed the "gray" areas in the face of the lion so that it would look more "iconic". Plus, as a side benefit, taking out the gray also made the lion look less angry. :)
Attachment 117931
Now I found something else that needed my attention. The caps in "Wild and Life" should not have been caps but all small caps only so that they would flow more smoothly around the lion's head:
Attachment 117932
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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #6
Attachment 117935 Attachment 117936
1-800-Rosebud is an online flower shop that sells flowers and gifts for any occasion. They wanted a wordmark that was legible at small sizes and a flower (it could be a rose or other flower). They said that they would prefer to have warm colors over the cool colors. I sketched a handful of ideas and went right away to work on this image. Surprisingly, the name on a curved path just didn't look good (even though I used the exact same path as the stem of the rose icon). Other paths didn't work either; it was just too messy looking. So, I settled on a normal straight line path. The rose was fairly easy to construct once I had my image down on paper. The colors came from a swatch that had flower colors in it.
Impressions? I really like the slanted "o" in rose and the flower pointing the change in color in the word "rose". The mockup was more fun than the wordmark (the flower was fun too.). I enjoy couching the work I do in mockups. It lets the client see the logo in context. Cons? The only thing that might could be different would be to make the flower stem pink too.
So, how'd I do? Is this something you feel a client might like? You're the judge!
Mark:)
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Re: Mark321's THIRTY LOGOS assignments
Mark,
Did you try replacing the "o" with the rose and have the stem under the rest of the word, kind of like an underline?
Ray
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
RKissane
Mark,
Did you try replacing the "o" with the rose and have the stem under the rest of the word, kind of like an underline?
Ray
Attachment 117939
Ray, great minds think alike. I though about that. But I also considered that it would also make the name illegible at small sizes.
I wish I could have changed the look of the word "Rosebud" but alas, anything done to the word would almost certainly change the readability of the word at small sizes. Kindda sucks that I couldn't do that though.
Mark
P.S...I did create a rose in the "o" (see attached image). Is it legible to you at small sizes?
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Re: Mark321's THIRTY LOGOS assignments
I think this flower looks more "authentic":
Attachment 117940
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Re: Mark321's THIRTY LOGOS assignments
Mark,
Can't see the flower in the "O" at small sizes. Your last attachment came in as invalided.
Ray
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Re: Mark321's THIRTY LOGOS assignments
I have no clue why that last attachment didn't work.
But I still wasn't quite happy with that last image. The scale of the texts were too mediocre. So, I made the heading bigger and the logo smaller. Better contrast:
Attachment 117942
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Re: Mark321's THIRTY LOGOS assignments
The logo is the point. The catch phrase should make someone want to see who it is. Don't make it difficult for them to read the name.
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Re: Mark321's THIRTY LOGOS assignments
I would be inclined to put the logo above the tagline and make the logo larger than the text.
Bob.
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You guys are right! How does it look now? :)
Attachment 117943
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Re: Mark321's THIRTY LOGOS assignments
I would make it an imperative: Call || 1-800-ROSEBUD || for that Special Someone.
The Call could be a small thorn.
The for that Special Someone ought to follow the path of the stem.
Acorn
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Acorn
I would make it an imperative: Call || 1-800-ROSEBUD || for that Special Someone.
The Call could be a small thorn.
The for that Special Someone ought to follow the path of the stem.
Acorn
I'm not sure how that would look since most florists cut the thorns off of roses these days. Plus, a thorn would look "anti-romantic". This company has a strange name: 1-800-Rosebud is it's name and they want it to be a wordmark with "maybe" a flower (which CAN include a rose but doesn't have to) but I thought it SHOULD be a rose icon because of the name.
However, my choice of colors doesn't have enough contrast so I did change it one more time. Tomorrow is another day and another adventure in logoland.
Attachment 117948
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Well done Mark, keep going :D. Looks like you are really getting to grips with Illustrator.
As mentioned elsewhere on the forum I did sign up for the challenge but haven't even managed one logo yet! (shame on me!).
What I've done instead, for the time being, is to create a quick ‘mind map’ to organise the information contained within each assignment, including the logo design tips, ready for when I can give it my full attention.
It looks like it will become quite a useful collection of logo design information.
Attachment 117952
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Jonopen
Well done Mark, keep going :D. Looks like you are really getting to grips with Illustrator.
As mentioned elsewhere on the forum I did sign up for the challenge but haven't even managed one logo yet! (shame on me!).
What I've done instead, for the time being, is to create a quick ‘mind map’ to organise the information contained within each assignment, including the logo design tips, ready for when I can give it my full attention.
It looks like it will become quite a useful collection of logo design information.
Attachment 117952
Jonopen,
You can do it! I have faith in you! :)
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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #7
Attachment 117955 Attachment 117956
The client is the city of Austin Texas. They sponsor a run (The Austin Run) and they wanted a logo. Now, I must admit something here. The client wanted me to be creative (whatever the heck that means). And I must admit, it took a LONG LONG time do create this. You should have seen this an hour and a half ago. It was so bad I thought I was gonna go to sleep and give up. But I didn't. I persevered and still managed to create something I like.
Impressions? I Like this logo although I'm not sure of it's execution. I think it could have been executed better. But all in all, I still like this logo. Cons? Well, I'm tired because of 1) I've hit a designer's block. And, 2) I felt lost while trying to find my artistic voice. It was there. It just took a while to find it, a long while. And 3) I've been up since 1a.m. this morning. And I've had no coffee yet.
So, what's your take on my logo. Does it need tweaking and if so, where?
Mark
P.S...I cropped that lady sitting on the ground out of the shot and she's still there, definitely incongruent. LOL! =D>
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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #8
Attachment 117970
This assignment is from an online news magazine called Sparked. They report new video games. They wanted a logo that would work on a black (or dark) background. They wanted it to have a transparent background (.png) so it would allow their website background to show through. They wanted a logo with either fire or a spark as the icon, hence the name Sparked. They wanted warm colors (red, orange or yellow). I'm posting this image with a black background to see how it would show up but there will be a transparent background for this client.
Impressions? I love this image. It took me no time at all to brainstorm what I wanted, which was a bloodshot eye (because gamers stay up late playing video games) with a bolt of lightning and a jumbled text saying "SPARKED". Yesterday I wasn't in a creative mood but today I found my muse and was able to hit the ground running! Cons? There always is a con with transparent backgrounds because the client will open the image and the background will probably look black even though it's transparent. And when they see the black background they might complain that they said they wanted a transparent background. Then I have to explain to them that the image IS transparent when used on their website (this problem pops up often with transparencies).
So how'd I do? Do you feel I created a good logo or not? Do you think the client would be delighted?
Mark:cool:
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Re: Mark321's THIRTY LOGOS assignments
Mark,
I liked the Austin Run logo. I think this came out great and I could totally see this being used on posters for advertisement of the run.
With that being said, your Spark logo does not do it for me. I am not a fan of the large lighting bolt nor the eye. Sorry. I would like a couple of small lighting bolts coming off the end of the word Sparked. Not sure what I would do with the eye.
Keep up the good work.
How about and update on using Adobe for this exercise and overall how to you find it as compared to when you use Xara? Do you think you would of done a better job using Xara because of the tools and easy of use?
Ray
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Re: Mark321's THIRTY LOGOS assignments
I really liked the Austin Run one, not so keen on this one but it does achieve a retro game look if that's what you wanted.
I also signed up but not had a chance to do one yet but they wouldn't be up to this standard, keep it going!
These would look great on your website when you get around to do it!
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
RKissane
Mark,
I liked the Austin Run logo. I think this came out great and I could totally see this being used on posters for advertisement of the run.
With that being said, your Spark logo does not do it for me. I am not a fan of the large lighting bolt nor the eye. Sorry. I would like a couple of small lighting bolts coming off the end of the word Sparked. Not sure what I would do with the eye.
Keep up the good work.
How about and update on using Adobe for this exercise and overall how to you find it as compared to when you use Xara? Do you think you would of done a better job using Xara because of the tools and easy of use?
Ray
Ray,
I think AI has many many more options than XDP but having said that, XDP is significantly EASIER to figure out and understand. As for AI, I feel it has a lot more potential because of it's VAST array of option available to me. And this helps because sometimes I can't figure some tool out (magic wand drives me crazy here) but I can ALWAYS find some other way to do the exact same outcome, just with a different set of tools. It helps to be creative and not to let your tools get in the way of your creativity. And it helps to pay attention to the images you have in your mind because I can create in internal image that looks cool but I don't have the skill sets with AI to re-create the image so I improvise until I learn the tools better. Fortunately, if one wishes to become proficient with AI, it is better to start with XDP first. Learn it. Then cross-over THOSE skill sets to AI later. I've been using XDP for 2 1/2 years now and I've very quickly acquired necessary skills to produce most things without wondering "how the heck do I do that?". Skills with the clipping mask in XDP is a lot simpler to acquire than AI. In AI you have to learn it more "in-depth" whereas in Xara you just clip view and your done. You don't have to know what the program actually did in order to use it. Not so with AI. You have to understand HOW the program does the clipping mask. And I'm still not sure if those things are the same or not. They seem so different to me.
But I use the magic wand in other programs and it makes perfect sense to me but in AI, I have no clue why I can't just pick it up and use it. It doesn't work for me at all, almost like it's broke or something. But I'm sure it's just me not entirely understanding how it works. Drives me crazy. So, I develop a "work-around" method until I do understand it better.
I'm glad you like my Austin Run logo because I was having a hard time with that one. Mainly because the client made me make pictures in my head that I couldn't even begin to create in real life but after several hours of trying to I fell back on the "safety net" of my skills and made the logo simple and clean, no fancy stuff. And I think it works too. And I'm sorry that you didn't like my today's logo for SPARKED as I was able to envision a somewhat easy logo to create. I chose the red eye because it looks serious and gamers take their gaming "seriously" so I thought that would be appropriate for them. Albeit, if I were creating it for me, I would have made it less "serious". I just wanted to please the client's clientele.
Mark:)
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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #9
Attachment 117997
This client was looking to redesign their logo. The original logo had a paint brush for the letter "i" in "paint". And since I had no real communication with an actual client, I decided for them to keep the paint brush icon in the word. Also, the original logo was all white letters on a black background (reversed text) but no colors. The client explained, in the brief, that they wanted COLOR in the logo, for sure. I can't say I blame them. The client also said that they wanted their new logo to be more "fun". So, this is the image that I originally sketched and then later turned into an actual logo on the computer.
Impressions? I found this logo fairly easy to create. I had fun designing it. Also, I had to round off all the corners in the paint brush icon so as to match the font style more closely. Cons? I can't see any. This font works small scale as well as large. And, this company is a cell phone app that people can use to take pictures of a scene and the Paint app will create a color scheme based entirely on the photo you took with your cell phone. Incidentally, I have just such an app on my phone for real but can't remember the name of the app right now, mainly because I rarely ever use it.
So, what do you think? Did I create a "fun" logo? If you were the client would you be happy?
Mark:cool:
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I decided that the paint brush (the "i" in paint) needed to be closer to the "a". I think the second image looks better because of the ligatures.
Attachment 118000 Attachment 118001
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Assignment LOGO #10
Attachment 118005
This company (Anchor) wanted a logo that did NOT include the color blue, which, I must admit is a wiser branding device. So, I set about making said logo. This is one of those logos, that, for me, no matter what I sketch it will not be the final image. I start out with one idea and then wind up going in another direction entirely. This logo was fun to make even though I spent forever and a day getting everything "just so". Anchor is a clothing store that specializes in nautical style clothing and many of their outfits are actually cut from real sail materials.
Impressions? I REALLY like this image. I love the text bleeding off the background square. And I love the reverse type, giving it some contrast. Con? I wish I could have found the rotate tool sooner, took me a while to get the anchor the way I wanted it. Incidentally, the anchor, I chose, from several that were on pixabay. Many looked angry instead of friendly but I did manage to find a friendly anchor but I had to add an upper cross bar to it so that it would look more like a classical anchor.
I had a devil of a time trying to print this image out. My printer has gone loopey and won't print. maybe it'll behave later today and let me print my logo.
So, how'd I do? Is this image satisfactory to you? Did I make the grade?
Mark:)
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Mark321
Assignment LOGO #10
Attachment 118005
This company (Anchor) wanted a logo that did NOT include the color blue, which, I must admit is a wiser branding device. So, I set about making said logo. This is one of those logos, that, for me, no matter what I sketch it will not be the final image. I start out with one idea and then wind up going in another direction entirely. This logo was fun to make even though I spent forever and a day getting everything "just so". Anchor is a clothing store that specializes in nautical style clothing and many of their outfits are actually cut from real sail materials.
Impressions? I REALLY like this image. I love the text bleeding off the background square. And I love the reverse type, giving it some contrast. Con? I wish I could have found the rotate tool sooner, took me a while to get the anchor the way I wanted it. Incidentally, the anchor, I chose, from several that were on pixabay. Many looked angry instead of friendly but I did manage to find a friendly anchor but I had to add an upper cross bar to it so that it would look more like a classical anchor.
I had a devil of a time trying to print this image out. My printer has gone loopey and won't print. maybe it'll behave later today and let me print my logo.
So, how'd I do? Is this image satisfactory to you? Did I make the grade?
Mark:)
Mark I like it, especially the font, which reminds me of a wacky set of moorings.
I did feels the items need to be united more closely.
My suggestion attempts this:
Attachment 118006
Acorn
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Acorn
Mark I like it, especially the font, which reminds me of a wacky set of moorings.
I did feels the items need to be united more closely.
My suggestion attempts this:
Attachment 118006
Acorn
Acorn,
I like your idea!
Attachment 118007
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Mark321
Mark, that works! Nice to have the opportunity to bounce ideas.
Acorn
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Acorn
Mark, that works! Nice to have the opportunity to bounce ideas.
Acorn
:)
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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #11
Attachment 118008 Attachment 118009
Today's logo is for a candy store in the U.K. The client wanted a logo that would be used as signage for the store front. And they wanted a mockup as well. They specifically asked, also, for the title of the store, Sweets, to have the words "candy shop" as well. When I was sketching this image, the idea of a peppermint hard candy came to mind so I incorporated it into the logo. The color scheme came directly from the color scheme library in AI, called Candy (I think).
Impressions? I found this image making me want some candy too (I want to go get some candy)! I love this image because of its swashes which made the image more delicious. Cons? The "w" in the title was too swashy so I chose to make the "w" a little more plain. And although I am aware that this is just a fictional client, it was still fun designing their logo just the same.
So, what do you think? Should I have removed the light blue stroke on the word "Sweets" (I felt it needed it due to the light pink letters)? If you were the client, would you enjoy this mockup?
Mark:)
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Re: Mark321's THIRTY LOGOS assignments
Because Xara applications cannot position an outline--it is always half outside and half inside--If the blue is kept (and I do like it) I would recommend using two copies of the Sweets text. A pink one on top without any outline and a blue-filled one with the blue outline behind it. That will keep the pink text from loosing detail in the thinner strokes.
Dunno why this posted before i was finished...
Alternately, you can use a single color contour on the text positioned to the outside and sized appropriately to achive the same effect as two copies of the text.
Mike
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
mwenz
Because Xara applications cannot position an outline--it is always half outside and half inside--If the blue is kept (and I do like it) I would recommend using two copies of the Sweets text. A pink one on top without any outline and a blue-filled one with the blue outline behind it. That will keep the pink text from loosing detail in the thinner strokes.
Dunno why this posted before i was finished...
Alternately, you can use a single color contour on the text positioned to the outside and sized appropriately to achive the same effect as two copies of the text.
Mike
Great idea, Mike! Something like this?
Attachment 118010
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Re: Mark321's THIRTY LOGOS assignments
Well, I meant each line of text centered on each other versus an offset shadow effect. Each has a good effect.
Here are a couple example. On the top, there are two copies of the text. the bottom text simply has a 6 pt outline added. The bottom text has a 3 pt outline added to the text, both therefore have 3 pts of visible outline.
BUT...I had forgotten you are using Illy. Both my example here and my prior advice was concerning XDP as it doesn't have the ability to adjust where the outline is. So in Illustrator, you, to achive the same effect as my top example, could use a 3 pt path set to the outside to achieve the same thing.
The issue with shadows is when there is scale involved. So a certain offset when scaled small (like biz cards, etc.) can drop out where the outline should appear thin, and look too heavy when scaled up for say a large window. So if/when you need to scale certain effects like a shadow effect, you may want to adjust the shadow offset to fit the usage.
Mike
Attachment 118011
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
mwenz
Well, I meant each line of text centered on each other versus an offset shadow effect. Each has a good effect.
Here are a couple example. On the top, there are two copies of the text. the bottom text simply has a 6 pt outline added. The bottom text has a 3 pt outline added to the text, both therefore have 3 pts of visible outline.
BUT...I had forgotten you are using Illy. Both my example here and my prior advice was concerning XDP as it doesn't have the ability to adjust where the outline is. So in Illustrator, you, to achive the same effect as my top example, could use a 3 pt path set to the outside to achieve the same thing.
The issue with shadows is when there is scale involved. So a certain offset when scaled small (like biz cards, etc.) can drop out where the outline should appear thin, and look too heavy when scaled up for say a large window. So if/when you need to scale certain effects like a shadow effect, you may want to adjust the shadow offset to fit the usage.
Mike
Attachment 118011
Good to know!:)
Re-done:
Attachment 118012
I also added a stroke to the word "Sweets", making it only .5 pt thicker (the pink part) so it could be seen better. Is doing this acceptable? Normally, I would not do this.
Mark
Wait a minute, I posted the wrong one. Here it is:
Attachment 118013
The other one had a squared stroke, not pretty. And, yes, I am aware that flat designs, technically, don't have a noticeable strokes:
Attachment 118014
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Re: Mark321's THIRTY LOGOS assignments
Hi Mark--what is the font?
In Illustrator, you can use a single line of text and have both outlines if desired, or an outline and what is called an offset path, etc, all on one text string. One of the nicer things about Illy.
I think the outline on the pink just serves to remove some of the finer stroke detail...it fattens it and removes the delicate details. For a typeface with so much fine detail, I think it may be too much. As for the blue, depending on the size, it may be too heavy. I would suggest trying a lighter offset/outline so that the pink doesn't get lost but that the blue isn't so prominent.
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
mwenz
Because Xara applications cannot position an outline--it is always half outside and half insideMike
Mike, while this is true,my workaround is to clone the shape then apply an outline and clear the fill color on the clone. That way I can put the outline to front or back plus as an added bonus the outline can have all sorts of manipulations performed on it without affecting the underlying shape.
@ Mark, I have been impressed with your logos. I have been thinking of doing something similar so I can learn.
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
wizard509
Mike, while this is true,my workaround is to clone the shape then apply an outline...
Which I pointed out as well, Larry.
But then I also remembered that Mark is using Illy and there are better ways in it. Something XDP should have had long ago.
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
mwenz
Hi Mark--what is the font?
In Illustrator, you can use a single line of text and have both outlines if desired, or an outline and what is called an offset path, etc, all on one text string. One of the nicer things about Illy.
I think the outline on the pink just serves to remove some of the finer stroke detail...it fattens it and removes the delicate details. For a typeface with so much fine detail, I think it may be too much. As for the blue, depending on the size, it may be too heavy. I would suggest trying a lighter offset/outline so that the pink doesn't get lost but that the blue isn't so prominent.
Mike, the font is called Prida02Calt. It just looked the part for a candy store. I reduced the size of the stroke down to .25pt. And made a few changes to the kind of stroke it was and I think I preserved most of the delicate attributes of the font. I also put a second "outer stroke" (which is really just another layer of the same text). I gave the second layer a stroke in a different color (sort of magenta, in keeping with the candy theme). This time I put a dark blue background behind the text so as to give it some contrast as it stood it was too light for a business card (white background), the pink would just fly away and fade into nothingness (very low contrast).
Attachment 118015
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
wizard509
Mike, while this is true,my workaround is to clone the shape then apply an outline and clear the fill color on the clone. That way I can put the outline to front or back plus as an added bonus the outline can have all sorts of manipulations performed on it without affecting the underlying shape.
@ Mark, I have been impressed with your logos. I have been thinking of doing something similar so I can learn.
Thank you, Larry (my younger brother's name is Larry too)! I appreciate your comments. And, yes, you should take on the THIRTY LOGOS challenge. I'm learning a lot (especially of AI) and IT'S FUN!:cool:
Mark:)
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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #12
Attachment 118018 Attachment 118019
Today's logo assignment is a security company whose clients are tech companies. So, their ads might go into trade journals. They wanted a logo that not only included a "sword & shield" but they wanted two versions, one to go on a dark background and one to go on a light background. Taking what I've learned from Acorn, and applying to this logo, I found that the logo (at least the dark version for light backgrounds) looked very professional.
Impressions? The mockup is gorgeous, to say the least. This company chose a wise name for themselves. Although I have not tried it, I'm sure the light logo (for dark backgrounds) would look good too. Cons? I would definitely mention to the client that the dark logo (for light backgrounds...see mockup) is a much wiser choice as dark backgrounds tend to "turn off" most people. But both logos are available if they still wanted it.
What say you? Do you like this logo? Does it give you a sense of security? Personally, I enjoyed making the sword and shield icon; it was fun being serious as opposed to yesterday's candy shop logo.
Mark:)