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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #16
Attachment 118069 Attachment 118071
This company is a kitchen knife manufacturer. They've been in business for over a decade and they wanted a logo that was in black and white (no colors). They requested that the logo, somehow, represent their unique, modern look. So, I set about finding the perfect font. This font, by the way, is called Evidence, which has hard, angular letterforms, reminiscent of a knife (way cool). I, of course, had to adjust the spacing between the H and the A, bringing it as close as I could get away with, without overlapping the letters. I chose to create a kitchen countertop tiled border to compliment the text.
Impressions? I had to experiment with the border to get the size of the pattern brush just right, too small and it wasn't visible, too big and it would overpower the text. Cons? I found that when I wanted to make the logo "all white", the border would not let me change the color (maybe I could recreate the border pattern in white).
So, what's your take on it? Would the client like this image or not? You be the judge!
Mark:cool:
P.S...I even went to the trouble of putting the company logo on the knives in the mockup.
P.S.S...I misspelled knives in the first image of the mockup (left the spell check off) LOL!
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Re: Mark321's THIRTY LOGOS assignments
Purely personal, I know, but I'm not convinced the font is perfect for the idea of the logo.
What I have done is convert the text to shapes and broken them apart to allow for some adjustments to be made...
Now to my mind the logo is ...er sharper. I think the frame for the text is perfect, though.
I added a second version which looks less weird!
Bob.
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
iamtheblues
Purely personal, I know, but I'm not convinced the font is perfect for the idea of the logo.
What I have done is convert the text to shapes and broken them apart to allow for some adjustments to be made...
Now to my mind the logo is ...er sharper. I think the frame for the text is perfect, though.
I added a second version which looks less weird!
Bob.
I think so too, Bob. This font just doesn't do the company justice. I don't feel comfortable squashing the font so, I went with my second choice font, which not only is thin, like a knife's edge but also has a tiled look like the border:
Attachment 118076
How's this one look?
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Re: Mark321's THIRTY LOGOS assignments
Assignment LOGO #17
Attachment 118084 Attachment 118085
This online company, FAST, specializes in forms, all kinds of forms. In fact, if there is a form you need, FAST has it. The client wanted a logo that was orange or blue; I went with orange. They also wanted some kind of icon that denoted a form. The font I used for this is called Blax Slab. However, even though I know you're not supposed to squash or stretch a font, I did it anyway to imply the idea of "fast". But I made sure that the effect did NOT keep the letters from being legible, you can still read it. It did screw up the "f" in fast so I left the "f" out when I warped the "ast" and it was much better. I also created a "wing" icon to help imply speed as well.
Impressions? This logo is special for me as I really enjoyed making it. The image DOES work for me. Cons? I'm okay with the warping of the text but others may have a difference of opinion. I am aware of that. But I figured, if Bob could warp a letter in my last logo, why can't I warp some text too (as long as it is still readable).
What's your take on this image? Do you like it? Do you suspect the client might like it or not? You're my judge. What's the verdict?
Mark :)
Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Mark321
Assignment LOGO #17
Attachment 118084 Attachment 118085
This online company, FAST, specializes in forms, all kinds of forms. In fact, if there is a form you need, FAST has it. The client wanted a logo that was orange or blue; I went with orange. They also wanted some kind of icon that denoted a form. The font I used for this is called Blax Slab. However, even though I know you're not supposed to squash or stretch a font, I did it anyway to imply the idea of "fast". But I made sure that the effect did NOT keep the letters from being legible, you can still read it. It did screw up the "f" in fast so I left the "f" out when I warped the "ast" and it was much better. I also created a "wing" icon to help imply speed as well.
Impressions? This logo is special for me as I really enjoyed making it. The image DOES work for me. Cons? I'm okay with the warping of the text but others may have a difference of opinion. I am aware of that. But I figured, if Bob could warp a letter in my last logo, why can't I warp some text too (as long as it is still readable).
What's your take on this image? Do you like it? Do you suspect the client might like it or not? You're my judge. What's the verdict?
Mark :)
Mark, it doesn't look like a form and the text alignment is off compared with the FAST part. Why not use a strap line of Forms Are Simply Tremendous, boxed on the page?
Acorn
Re: Mark321's THIRTY LOGOS assignments
No warping in my post #112, Mark, I just aligned certain constituent parts differently. ;)
Bob
Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Acorn
Mark, it doesn't look like a form and the text alignment is off compared with the FAST part. Why not use a strap line of Forms Are Simply Tremendous, boxed on the page?
Acorn
Acorn, I'm not sure what you mean about a "strap line" of forms (could you demonstrate for us)? :)
Mark
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
iamtheblues
No warping in my post #112, Mark, I just aligned certain constituent parts differently. ;)
Bob
If I was mistaken, Bob, then I apologize. I'm getting old in my forgetful age. LOL! ;)
But here's my updated version of the same thing without extra words (I like this better) and I "un-warped" the FAST text. Yep, I definitely like this one better.
Attachment 118086 Attachment 118087
Mark
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Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Mark321
Acorn, I'm not sure what you mean about a "strap line" of forms (could you demonstrate for us)? :)
Mark
Mark, your strap line was "Forms are Us", which is a tad cliched. I was using the letters of FAST to suggest suggest a phrase that leads to an acronym, so "Forms Are Simply Tremendous" c.f., "Federation Against Software Theft".
Attachment 118089
Acorn
Re: Mark321's THIRTY LOGOS assignments
Quote:
Originally Posted by
Acorn
Mark, your strap line was "Forms are Us", which is a tad cliched. I was using the letters of FAST to suggest suggest a phrase that leads to an acronym, so "
Forms Are Simply Tremendous" c.f., "Federation Against Software Theft".
Attachment 118089
Acorn
Acorn, VERY CLEVER indeed! I've heard of a "tag line", "slogan", "statement of benefit" but "strap line" is a new one for me.
I like your acronym! Including "Federation Against Software Theft"! That one's funny! =D>
Mark