In the attached image, is the old and the new KIA logos.
I'm sure you know that on the left is the old one, and on the right is the new one.
What do you think of the new logo?
1. If you didn't know it, would you know that it says KIA?
2. If you'd been given this gig, what would you have designed?
I honestly don't know what, if anything, I could have come up with?