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It's not every President who has their own typeface, with a full assortment of fonts. But during Obama's first campaign, someone sure was taking care of business on the graphic-identity side: Gotham!
It's a good story.
http://en.wikipedia.org/wiki/Gotham_(typeface)
President Obama's first campaign was a good lesson in "branding". The simple clean design of the Obama O logo, the posterized art, as you point out the distinct typeface, the message was all part of the branding as if Mr. Obama was a product, which in effect he was marketed as such.