Banque Nationale logo

[Rik]

Saw the Banque Nationale logo earlier, and wondered about the reason for the design.
When the design is used as a flat and one colour design, it says even less to me.
If it said anything, in the first place!

Anyone know anything about the thinking behind the design?

(No. I don't own shares in the bank, so I'm not trying to do any sort of promotion them!)

[gwpriester]

Not sure about the logo (a stylized building/wall?) but the type looks as if it is being eaten away. Not a good thing for a bank.

[roly]

Hi Rik, there is some explanation on the following link http://www.infopresse.com/archive/article/39003 that is in French. Having read the article there is not much explanation other than the logo is a folded red carpet that gives attention to personalized service for its customers.

Ciao

Roly

[Rik]

Hi Rik, there is some explanation on the following link http://www.infopresse.com/archive/article/39003 that is in French. Having read the article there is not much explanation other than the logo is a folded red carpet that gives attention to personalized service for its customers.

Ciao

Roly

Good bit of detective work there, Roly.

So, that's what it is!

[gray]

Bet they paid big bucks for that masterpiece.

[gwpriester]

Bet they paid big bucks for that masterpiece.

I'm sure they did but I know that this was not the only design selected nor is the final logo the same as when it was presented. As a rule the design firm probably presented a range of designs, then made modifications to the selected design. Aside from the logo, the design firm creates a range of sizes, and a very complex standards manual outlining how the logo is to be used on buildings, stationery, bank cards, ATM machines, ads, websites, TV etc.

So the design firm gets paid the big bucks but there is an awful lot more than just one logo involved.

[Rik]

Oh, I agree that there's a lot of work involved.
And I'm sure we'd all love to have that problem!

And there's no way anyone can guess which design a customer is going to choose.
I may not like it, you may not like it, but, that's what the customer chose.

But, my curiosity was aroused by the fact that it doesn't really (in my opinion) work as a flat/single colour design.
Then I wondered about the thinking behind the design.

So, if it's correct that 'red carpet' was part of the brief, then I wonder what we would have designed?!