Wondering how a professional designs a logo?

Lynda.com made a short film with a logo designer showing how he goes about his business.

He uses Adobe Illustrator ( and a real pencil and paper, gosh ), but that's not the point - his workflow is super easy in any professional graphics program. The hard part is the talent and design thinking..

Well worth a watch.

http://vimeo.com/113751583

[ It is for lynda.com, so it's designed to encourage you to check them out. I have no affiliation with lynda.com ]