Hey guys, I have gotten this a couple of times from printers, and am not sure what I should be doing different to setup my documents for print in xara. Here is what the printer asks.

Could you please ask the designer to send us the pdf file converted to CMYK?
I converted your file (check the attached document) and looks a bit off than
the original. If you need a rich black for the background please use C30 M30
Y30 K100. Now you have 0 0 0 100.