The April 2012 Tutorial Discussion

[stygg2003]

Here in the U.K we have carboot sales, where you can buy just about anything, well nothing illegal that is.

Stygg

[Gare]

Gosh, you have a fast getaway car with the loot in the trunk, and Carboot Sales don't have anything illegal?

stygg, you got main point, and then secondary point staged beautifully, but it's not a selling composition yet. Reconsider how small the rest of the text is? Balance? Larger, condensed font?

Also, this would be a color print? You have white, teal, and black. Couldn't you print black on teal and eliminate the white?

Just my 2 pence. Outstanding work very quickly, stygg!

-g-

[stygg2003]

Just tried the black on teal and it looks really good, but not to sure about leaving the background white, it's a bit difficult to choose a background colour to go well with teal and black, have a look and suggest, if you don't mind Gary.

Stygg

[Gare]

Hi stygg—

Using a color, in a production sense—real printing, not designing for the screen—means paper color. IOW, you only have the luxury, unless you want to spend £££££££ advertising an event that's by it's nature a cheap one, to print solid black on whatever paper stock you can use.

This is why I recommended in the video that you buy some fluorescent paper (neon, Day-Glow, they sell Astrobrite's at out local tech/business supply store). Because you're not going to print this in full colour...it's too expensive to do it commercially for this sort of event, and you can't/don't want to use an inkjet, because you KNOW it will rain the day before and the inkjet prints will run.

I'd like to to give this another go, please, stygg. You were at a disadvantage because you thought you could use more than one colour.

Strip the info down to the essentials—you have tow "selling" lines when you only need one in the Xara file, and play with the text. Pretend you have snippets of text on a physical piece of cardboard on the kitchen table. Shuffle the pieces around. Then take into account that in Xara you can scale text, something you can't do with printed text.

This is truly a design challenge, and also an advertising challenge.

The fewest words, the most attention-getting design.

The winner gets a lawn flamingo.

-g-

[wizard509]

Just kidding!
I'm pretty sure you won't like the OOB part, but otherwise I think I get the idea. Well at least I paid attention.

[Gare]

I'm going to take everyone's colors away from them, Wizard!

The tutorial is based around a (goofy, but) real-world assignment: to make an oversized sign for some sort of event.

I like the flamingo sale, Larry.


And you used pink, black, and mint on a white paper.

That's three colors, man, and if you did spot color you'd pay a fortune to get the sign printed. You'd need to use SWOP 4C to make the sign affordable to print.

I'm truly not out to bust anyone; but the tutorial is start to finish about printing an affordable sign yourself, with tiling pages, assembled in your garage.

You resources dictate what you can do here.

Color is not part of the design, or the message.

My Best,
Gary

[mwenz]

Mike

[wizard509]

Barabara ... what have you got against Pink Flamingos?

Gare, I did the pink flaminigo thing because of this post and because of Barbara's reaction in your video. OK I'll get serious.

[wizard509]

That's a good looking sign mwenz.

[Gare]

@Mike—

You're really, really close to a winner, Mike.

"Everything must go today"...lose it, no one will read it at that size.

I read in order of importance: yard sale, and more, 131 your street.

Good prioritizing.

@Larry

I know.

Funny.

Now get down to work.



It's my job to be the forum clown, okay?

You can be the magician, and Frances can be the princess, and Mike's a cowboy.

-g-