Interview with Charles Moir

**pauland** · 18 January 2012, 03:17 PM

Since Magix owns Xara, isn't it just Magix communicating to you via the Xara brand?

[edit: the other thing I was going to say - the Magix mailshots include Magix products that are rebranded Xara products, so it doesn't make sense to promote competition between brands owned by the same company, does it? ]

**Soquili** · 18 January 2012, 03:33 PM

Of course it is Paul, the point is they are not promoting Xara apps.

**AntonyF** · 18 January 2012, 03:39 PM

Originally Posted by Soquili

From my view point (limited as it is) Xara seems to be doing a better job of marketing MAGIX products. I receive emails promoting MAGIX photo apps and movie editors from Xara on a regular basis. I've been on MAGIX email listings since 2007 and have not received any promotional emails for a Xara product.

I would imagine - and hope - they know you're a customer, so you're "deduped" - they won't email you and confuse you when you're already dealing with Xara. Common practice in marketing. Or maybe I give them too much credit.

**pauland** · 18 January 2012, 03:43 PM

Originally Posted by Soquili

Of course it is Paul, the point is they are not promoting Xara apps.

Why would they when they have their own rebranded versions? I think the Magix Brand is more consumer focussed (brash) than the Xara brand which is a little more refined and (I think) professional.