Photo retouching - where do we draw the line?

[Big Frank]

Just discovered this photo retouching software. It claims Portrait Professional is new portrait airbrushing software that has been "trained" in human beauty.

http://www.portraitprofessional.com/

I know competent users of Xara can do as good a job as this software, but it simplifies and speeds up the task and isn't at all expensive. But, as you can see from this example, the results can be startling.



Where do we draw the line when we lie about the appearance of our photographic models? Should we even draw the line? Does it matter? Does ethics or morality or honesty come into this or is all fair in love and marketing? What do you think?

[Magnatude]

There is apparently no line. Corporatism is what we live in... the line was erased in 2008
We are merely figures on a database, they have extensive knowledge on our wants and needs, its down to a science.

Would you buy a product from the girl on the left or the girl on the right?