how do i get this .wmv to play in xara?

On an old site (non xara) i just made a web link and it poped up tried place holders and drag and drop the file..cant make it play
mms://groovyg.edgestreams.net/groovyg/clients/Markettiers4dc/Video Features/11770/approved/bca_2_first_visitwebchats_278k_169.wmv

my preferred option would be via wondershare...I have tried to use wondershare video to flash converter to convert it to .swf and drag and drop the file or import via web properties and a place holder this also does not work - any ideas ta?

scruffy