you are not IBM, so forget just TLA. What does it mean? TransLucentAtlantic? Tough Love Ahead? Tossed Lots Around?
See what I mean? Your biz name should at least incluce your program, or better saying: your program or service or USP should reach the client in an instant through the biz name.
So at least you should have the word 'design' somewhere. Or 'consulting'. And your NAME, so that everybody knows who's behind the scene.
Maybe the basics in marketing are less important in today's world, but the past years showed how many companies and wanna-be-companies went down the gutter. I've grown up with TBWA (the acronym for an ad agency), and DMM and IBM, but not with TLA. TWA on the other hand does have a meaning to me, because I flew with them several times.
JGRB wouldn't say anything to you, but I guess Jens would say more. It's a face you remember, messages, tips and tricks, opinions.
You are an individual, so be proud of it, show pride in your capabilities and experience and forget the three meaningless letters.
Just my two cents...
I just imagine receiving a call Monday morning: this is TLA, I would like to talk to Mr. Benthien please... I'd say: who of who from where? But if the voice would say: This is Simon T. Lewis, I would like to talk to Mr. Benthien please, I'd **know** in a fraction of a second who you are and where you are from.
Simon T. Lewis is **someting**, but TLA is nothing. Toast Leverage Association. Total Lost Acronym. Tough Loser Asset.
Hm, don't take my playing with words personally, I just want to make the problem tangible for you.
JGRB
(Just Got Right Back)
(Jungle Glow Ride Bark)
(Jesus Gone Riding Barefoot)
= Jens G.R. Benthien
;-}
Guess which one is unique.
All the best,
jens g.r. benthien
designer
http://www.sacalobra.de
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If you don't know how to dream you'll never be a designer.
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We can't solve problems by using the same kind of thinking we used when we created them.
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