This has been said before but I'll say it again.
Xara needs to set up a program in which it sends versions of Xara (x1 perhaps) to all college campuses abroad. The user base for Xara would grow exponentially & Xara would be planting the seed for it's future.
All it would take is for several campuses to start using it, not soon after, word of Xara would spread like a wild fire.
I'd invest in this venture as I'm sure many others here would as well!