Hahaha I noticed that too, so I did one with "They are" just to be on the save side.
That is why I started with, "it`s not the legend, it`s the lures".
Just to see if he would like that.
But you might be lured into buying the lures, but they are more than
just a lure. Maybe something like that?
I was lured into making the logo, so he caught a big fish. ;)
(and I mean a really big fish, I think his tackle and rod would have been broken by now :D )