Re: Interview with Charles Moir
Since Magix owns Xara, isn't it just Magix communicating to you via the Xara brand?
[edit: the other thing I was going to say - the Magix mailshots include Magix products that are rebranded Xara products, so it doesn't make sense to promote competition between brands owned by the same company, does it? ]
Re: Interview with Charles Moir
Of course it is Paul, the point is they are not promoting Xara apps.
Re: Interview with Charles Moir
Quote:
Originally Posted by
Soquili
From my view point (limited as it is) Xara seems to be doing a better job of marketing MAGIX products. I receive emails promoting MAGIX photo apps and movie editors from Xara on a regular basis. I've been on MAGIX email listings since 2007 and have not received any promotional emails for a Xara product.
I would imagine - and hope - they know you're a customer, so you're "deduped" - they won't email you and confuse you when you're already dealing with Xara. Common practice in marketing. Or maybe I give them too much credit. :D
Re: Interview with Charles Moir
Quote:
Originally Posted by
Soquili
Of course it is Paul, the point is they are not promoting Xara apps.
Why would they when they have their own rebranded versions? I think the Magix Brand is more consumer focussed (brash) than the Xara brand which is a little more refined and (I think) professional.
Re: Interview with Charles Moir
I practically live in the state of confusion. :D
It would be nice to think they cross reference the database information and know I am a Xara customer. :)
Re: Interview with Charles Moir
Quote:
Originally Posted by
Soquili
It would be nice to think they cross reference the database information and know I am a Xara customer.
I'm sure that's the case.. ;-)